Job Summary
We are seeking a dynamic and resourceful Assistant Manager, Marketing to lead and execute marketing strategies that drive footfall and boost tenant sales. You will oversee the planning and implementation of mall-specific campaigns, manage the advertising & promotion budget, and collaborate closely with tenants, agencies, and partners. This role offers the opportunity to take ownership of end-to-end marketing initiatives while contributing to the malls overall brand and business growth.
Job Description
- Drive malls footfall and tenants sales
- Curate, implement and execute mall specific marketing campaigns and activities for the property and the advertising collaterals of such activities
- Manage the Advertising & Promotion budget and drive asset plan for advertising & promotion budget on annual basis
- Liaise and maintain good relations with tenants, advertising agencies, media, contractors and potential partner and cluster / portfolio marketing team
- Manage and handle day-to-day operations relating to marketing and customer service
- Garner tenants sponsorship for campaigns
- Prepare monthly marketing reports, proposals and annual budget
- Create & raise SAP for the necessary Purchase Orders, Goods Receipt and Invoices
- Undertake any other relevant task as assigned by immediate supervisor/ management
Key Qualification
- Degree / Diploma in any relevant major (Business Administration, Advertising, Marketing, Digital Marketing, Communication)
- Minimum 3 years relevant working experience in Marketing preferably in a retail mall environment
- Creative and innovative thinking
- Proactive, analytical, resourceful and service-oriented
- Strong interpersonal, negotiation and communication (both verbal & written)
- Strong ability to multitask and deliver in a fast-paced work environment
- Able to work on weekends when necessary for mall events
Diversity brings us closer to the communities we serve
Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organization, which helps our people to thrive each day.