Summary
The Assistant Manager, Brand Strategy & Engagement plays a pivotal role in strengthening Scoot's brand equity, relevance and distinctiveness across priority markets. The role is responsible for developing and executing integrated brand campaigns, leading social media strategy and content development, managing agency partners, and driving audience engagement initiatives that build awareness, consideration, brand love and advocacy.
Working closely with Brand Operations, Performance Marketing, Public Relations, Commercial teams and external agency partners, the incumbent serves as a key steward of Scoot's brand, ensuring all marketing activities consistently deliver against the company's brand vision and commercial objectives.
Job Description
Our ideal candidate is a strategic brand marketer with strong experience in integrated marketing, brand development and audience engagement across multiple markets. Combining commercial acumen with creative thinking, the incumbent will be responsible for shaping and delivering brand strategies that strengthen Scoot's relevance, distinctiveness and preference among target audiences.
This role leads a team of marketing professionals and works closely with Digital Marketing, Public Relations and commercial stakeholders, together with agency and strategic partners, to deliver integrated marketing initiatives that support both brand and business objectives.
Responsibilities
Brand strategy & stewardship
- Leading integrated brand initiatives that strengthen Scoot's positioning and support the evolution of the Scoot brand
- Developing market-relevant brand and communications strategies informed by consumer, cultural and travel insights
- Acting as a key custodian of Scoot's brand identity, messaging and tone of voice across all customer touchpoints
Integrated marketing & GTM planning
- Developing and delivering integrated campaigns across owned, earned and paid channels
- Partnering commercial teams to align brand initiatives with market and business priorities
- Driving test-and-learn approaches to improve marketing effectiveness and efficiency
Social & audience engagement
- Leading Scoot's social media strategy and content ecosystem across priority platforms and markets
- Managing agency partners, creators and influencers to deliver engaging and culturally relevant content
- Leveraging audience insights, social listening and performance analytics to strengthen awareness, consideration, advocacy and brand affinity
Partnerships & stakeholder management
- Developing and managing strategic marketing partnerships with tourism boards, airports and destination partners
- Collaborating with internal stakeholdes to deliver integrated brand experiences
Leadership & team development
- Coaching and developing team members to build future-ready marketing capabilities
- Creating a high-performing team culture rooted in collaboration, accountability and continuous learning
Requirements
- Degree in Marketing, Communications, Business, Journalism or a related discipline preferred.
- Minimum 8 years of experience in brand marketing, communications, integrated marketing or content strategy.
- Experience managing end-to-end integrated marketing campaigns across multiple channels and markets.
- Experience managing external agencies and cross-functional stakeholders.
- Experience leading, coaching or developing team members.
- Proven track record in developing brand-building initiatives and engagement programmes.
- Experience interpreting consumer and performance data to inform brand and marketing decisions.
