About Us
SPH Media is evolving, and we welcome talented individuals to join us in our transformation journey. Our mission is to be the trusted source of news and lifestyle content in Singapore and Asia. As an employer, we are committed to rewarding our people fairly and developing them in their careers. Grow your career in a vibrant and collaborative environment built around a culture of respect and inclusivity. Join us and be part of a team that's shaping the future of media.
About the Role
We are seeking a marketing specialist to support the build-out of our trade marketing function. This role is crucial for our demand generation and lead acquisition initiatives, specifically targeting new and existing advertisers. The ideal candidate will be hands-on in the execution of multi-channel campaigns, focused on generating high-quality leads, nurturing them, and enabling our sales team with effective tools and content. You should be highly detail-oriented, collaborative, and results-driven with a passion for digital marketing and lead generation.
Responsibilities
Demand Generation & Lead Acquisition
- Plan, execute, and manage digital lead generation campaigns across channels such as email, social media, content syndication, and paid media to acquire new advertisers.
- Manage the lead funnel from initial contact to conversion, ensuring seamless lead handoff to the sales team and meticulous tracking of key metrics.
- Use data from performance insights to optimize campaigns and content, focusing on improving conversion rates and overall ROI.
- Identify opportunities to win back dormant accounts through targeted, data-driven campaigns.
Sales Enablement & Content Marketing
- Develop and maintain sales enablement materials, including decks, media kits, case studies, and presentations, ensuring a consistent and compelling brand story.
- Produce engaging marketing content, such as newsletters, whitepapers, and blogs, designed to nurture leads and build our thought leadership.
- Support the planning and promotion of events and webinars, specifically targeting lead capture and engagement.
Collaboration & Resource Management
- Work closely with the sales, creative, and data teams to align on demand generation goals and deliverables.
- Assist in budget tracking for campaigns.
Job Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-6+ years of experience in demand generation, digital marketing, or trade marketing, preferably within the media/publishing industry or agencies.
- Proven experience in executing and optimizing digital lead generation campaigns.
- Familiarity with tools like Salesforce, HubSpot, or Google Analytics, and basic understanding of research tools like Nielsen or Comscore.
- Strong writing, design, and presentation skills to create impactful marketing materials.
- Excellent organizational skills, with the ability to manage multiple tasks and deadlines simultaneously.
- Proactive, detail-oriented, and eager to learn in a fast-paced environment.
Please note that this position will be on a 2-year contract.
