THE OPPORTUNITY
The Assistant Manager/Manager, Marketing Communication will support the implementation and execution of MCI's strategic marketing plans (both digital and traditional marketing). He/she will play a key role in driving marketing strategies, campaigns, and initiatives to maximise industry (B2B) and brand awareness, while providing guidance and oversight to junior team members to ensure quality and timely delivery of projects.
THE WORK
- Drive the creation and execution of strategic marketing materials and content
- Plan, drive and manage marketing initiatives and projects
- Oversee the updating and maintenance of digital marketing content across various platforms
- Coordinate and present marketing research, analysis and reports to support decision-making and campaign optimization
- Review, evaluate, and ensure the quality, accuracy, and consistency of all marketing materials
- Oversee, guide and provide mentorship to junior members in their daily tasks and campaign execution
THE CONNECTION
The Assistant Manager/Manager, Marketing Communication reports to the Deputy Director and works closely with the AMC (Association Management Consultancy) and PCO (Professional Congress Organizer) teams to deliver the respective KPIs.
THE MUST HAVE
- Graduate in marketing or communication with at least 2-4 years of relevant experience
- Candidates with experience in digital marketing would be highly advantageous
- Possess good communication skills
- A resourceful and organised individual who can think out of the box
THE GOOD TO HAVE
- Excellent computer skills and proficient in MS-Office Suite of applications
- Fluent in English, additional languages a plus
- Knowledge of print and production process, web content and design tools
- Working knowledge of digital marketing - SEO, SMM, Google Analytics, etc
- Experience and knowledge of marketing and media metrics, planning, ideation, and creative content development skills
