Role Purpose
The Assistant Manager/Manager, Group Corporate & Brand Communications is a senior individual contributor responsible for driving group-level corporate communications delivery and brand consistency across markets.
The role focuses on turning the Group's corporate narrative, leadership positioning and communications priorities into high-quality, on-time execution across internal and external channels, and on establishing scalable engagement and planning processes with country markets.
This role plays a critical part in strengthening Fullerton Health Group's reputation, leadership visibility and capital-markets readiness.
Key responsibilities:
1. Group corporate narrative and messaging frameworks
- Drive the development, maintenance and practical application of the Group corporate narrative and messaging frameworks.
- Translate business priorities, leadership messaging and corporate positioning into clear message houses and usable content frameworks for internal and external communications.
- Coordinate validation of messaging with senior leaders, functional subject-matter experts and country representatives.
2. Proactive PR and external communications delivery
- Develop and deliver proactive corporate PR storylines and announcement programmes aligned to the Group's business priorities.
- Work directly with media and PR agencies on story development, pitching, content preparation and campaign execution.
- Support media engagement activities, including spokesperson preparation, key messages and briefing materials.
- Support issues and reputational communications as required.
3. Executive thought leadership programmes
- Develop and execute executive thought leadership programmes for the Group CEO and senior leaders.
- Plan and coordinate thought leadership content across internal and external platforms, including media, digital channels and corporate communications.
- Support leadership positioning in priority topics such as healthcare transformation, quality, access and innovation.
4. Groupcountry communications planning and operating model
- Design and manage a structured engagement and planning process with country communications representatives.
- Establish and maintain a rolling Group and country communications calendar covering internal and external communications activities.
- Drive alignment, prioritisation and delivery discipline across markets.
5. Brand consistency and communications quality governance
- Drive brand and communications consistency across markets and channels, in line with Group standards and guidelines.
- Support the VP in implementing content governance frameworks, tone of voice and quality standards.
- Review and quality-assure key corporate communications materials before release.
6. Corporate campaigns and digital channels coordination
- Coordinate group-level corporate communications campaigns across digital and corporate channels, including websites, LinkedIn and other corporate platforms.
- Work closely with digital and content leads to ensure communications readiness and consistency across platforms.
- Support the development and rollout of corporate videos and major corporate communications assets.
Requirements
- 7-10 years of experience in corporate communications, brand communications or external relations.
- Proven experience in a regional or group communications role in a multi-market organisation.
- Strong track record in: corporate narrative and messaging frameworks, proactive PR and corporate announcements, executive communications and thought leadership, cross-market stakeholder coordination
- Experience in healthcare, financial services or other regulated industries is strongly preferred.
- Demonstrated ability to operate as a senior individual contributor and delivery lead.
By submitting your application, you grant consent to Fullerton Health and affiliates to utilize your information to assess job suitability and be considered for other suitable positions.
