Assistant Manager, Digital Marketing & Content

Our purpose is to achieve health for life enabling healthy and fulfilling years by being a trusted partner of seniors and their families in our community.

For more information, please visit ntuchealth.sg or follow us on Facebook, Instagram, and LinkedIn.

Job Description

We are seeking a talented Digital Marketing & Content Manager to join the Corporate Communications and Branding team. The Digital Marketing & Content Manager will drive organisation-wide digital marketing strategies that enhance NTUC Health's brand presence, engage our target audience, and drive business growth. He/she will also be responsible for developing, implementing, and managing our content strategy to drive engagement, brand awareness, and ultimately, conversions. The ideal candidate will have a passion for storytelling, excellent writing skills, and experience in content creation across various platforms.

Key Responsibilities:

Digital Marketing:

• Lead digital marketing efforts, including SEO/SEM, social media marketing, email campaigns, and online advertising.
• Analyse digital marketing performance and provide insights for optimisation and improvement.
• Collaborate with business units to ensure alignment of digital marketing with organisational priorities.

Content Strategy & Development:

• Develop and execute a comprehensive content strategy aligned with organisation objectives and target audience.
• Create engaging and relevant content including videos/reels for our social media campaigns, and other communication channels.
• Work and guide external agency on content related matters.
• Conduct keyword research and optimise content for SEO to improve organic search rankings and website traffic.
• Monitor content performance using analytics tools and adjust strategies as needed to achieve KPIs.
• Stay up-to-date with industry trends and best practices in content marketing to continuously improve content effectiveness.
  
  

Brand and Channel Management:

• Maintain brand voice and consistency across all content touchpoints.
• Guide and support business units and internal stakeholders in applying brand guidelines and messaging frameworks.
• Manage day-to-day operations of owned digital channels including websites, social media accounts and EDM.

Qualifications

The ideal candidate will have a strong background in digital marketing and content management, and a passion for the community care sector.

The candidate should be resourceful and driven able to work both independently and as part of a larger team. He/she should also be outcome and detail oriented.

• Degree from a recognised university
• Proven experience as a Digital Marketing & Content Manager or similar role, with a strong portfolio of published content for both on and offline channels
• Proven track record in planning and delivering successful integrated digital marketing campaigns
• Excellent writing, editing and production skills, with a strong sense of impactful story telling and keen eye for detail
• Familiarity with SEO best practices and content management systems (CMS)
• Experience with content marketing tools (e.g. Mailchimp, Meta Business Suite) and analytics platforms (e.g., Google Analytics, SEMrush, Meta Insights)
• Experience managing external agencies
• Strong project management skills, with the ability to multitask and prioritise in a fast-paced environment.
• Team player with good people management skills
• Creative mindset with strong analytical thinking and the ability to translate data into actionable insights
• Fast and logical thinker