About Hmlet
Hmlet is a Singapore-founded flexible living operator with a growing portfolio of residential, serviced apartment and hospitality properties across Asia. We provide thoughtfully designed, flexible accommodation that makes it easier for people to find a home that fits the way they live, work and travel.
As part of a subsidiary of Mitsubishi Estate, Hmlet combines deep local market expertise with the backing of one of Japan's leading real estate groups as we continue to grow our portfolio and presence across the region.
The Role
In this role, you will be responsible for growing Hmlet's corporate business across our Residential and Hospitality portfolio, building a strong pipeline of local and regional B2B clients and developing long-term commercial partnerships.
You will actively identify, pursue, negotiate and close new business while growing existing corporate accounts and increasing the contribution of the B2B channel to overall revenue and occupancy.
Working closely with Revenue, Operations, Marketing and our property teams, you will help ensure that Hmlet's accommodation solutions meet the evolving needs of corporate clients and deliver sustainable commercial growth across the portfolio.
Key Responsibilities
- Build and manage a strong pipeline of corporate clients across key segments, including companies, relocation partners, travel management companies and other relevant B2B channels.
- Proactively identify and acquire new corporate accounts through prospecting, networking, referrals, partnerships and direct outreach.
- Develop and execute B2B sales plans across Hmlet's Residential and Hospitality portfolio, supporting both existing properties and portfolio growth.
- Own the end-to-end corporate sales cycle, from lead generation and qualification through proposals, negotiations, contracting and closing.
- Grow existing corporate accounts through strong relationship management, renewals and identification of additional business opportunities.
- Negotiate rates and commercial agreements while balancing occupancy, revenue and profitability objectives.
- Deliver against quarterly and annual sales, revenue and occupancy targets.
- Maintain strong pipeline discipline and accurate forecasting through effective use of CRM and sales reporting tools.
- Build scalable sales processes, partnerships and initiatives that strengthen Hmlet's corporate sales channel.
- Partner closely with Revenue, Operations, Marketing and other internal teams to ensure a seamless experience for corporate clients from contracting through stay.
- Provide market and client insights to support pricing, product positioning and portfolio decisions, including feedback on corporate demand for new properties and locations.
Ideal Candidate
- At least 3 years of B2B or corporate sales experience, preferably within hotels, serviced apartments, flexible living, residential leasing, relocation or a related sector.
- Proven track record of prospecting, acquiring and growing corporate accounts and consistently delivering against sales targets.
- Strong new-business development capability, with the confidence and persistence to build a pipeline rather than rely primarily on inbound opportunities.
- Experience managing corporate accounts and negotiating rates, contracts and commercial agreements.
- Good commercial understanding of key hospitality and accommodation metrics, including revenue, ADR, occupancy and profitability.
- Existing relationships within Singapore's corporate, relocation, travel or accommodation ecosystem would be an advantage.
- Strong CRM and pipeline management discipline, with the ability to forecast accurately and manage multiple opportunities simultaneously.
- Commercially minded, proactive and comfortable taking ownership in a lean, fast-moving environment.
- Strong communication, presentation and negotiation skills, with the confidence to engage corporate decision-makers and represent Hmlet during client meetings and property visits.
- Collaborative and able to work effectively across Revenue, Operations, Marketing and property teams to convert opportunities and deliver strong client outcomes.
The Offer
- Join a growing regional business where you will have the opportunity to directly shape and scale Hmlet's corporate sales channel across our Residential and Hospitality portfolio.
- Take ownership of meaningful commercial relationships and revenue growth while working closely with senior leaders and cross-functional teams in a dynamic, entrepreneurial environment.
