Assistant Manager, Content (School) #HMS

up to 5.5K

West

. Content Creation & Adaptation:

. Maintain content calendar ensuring a balance between educational content and engaging, trend-driven posts.

o Content Development for Gen Z:

o Create attention-grabbing and engaging content, such as infographics, videos, posts, brochures, presentations, and various long and short-form content to encourage enrolment.

o Transform formal research findings into engaging, social media-friendly content that resonates with Gen Z's interests, tone, and style.

. Content Adaptation for Research Community, Industrial and Public Sector Partners:

o Adapt formal research papers, case studies, and whitepapers into dynamic, engaging content pieces such as blogs, articles, social media posts (IG and FB, LI, and progressively TikTok, X, or YouTube etc.), emails and short-form videos that spark curiosity and encourage action.

o Use data-driven insights to design content formats that attract attention (e.g., infographics, GIFs, animations, and visual storytelling elements) while ensuring alignment with the academic rigor of the original research.

o Create captivating titles, summaries, and abstracts that entice readers to explore the full publications while maintaining the essence of the research.

o Translate academic jargon and complex data into clear, concise language suitable for a broad audience, including stakeholders and internal teams.

. Stay up-to-date with the latest social media trends, memes, and formats, using them to increase the reach and impact of research-based content.

. Manage multiple platforms and create tailored content for each, ensuring that messaging aligns with both formal research and the audience's preferences.

. Social Community Management & Engagement:

. Manage and engage with our social media community on a daily basis (within office hours), responding to comments, questions, and interactions related to our research content.

. Use social media platforms to spark conversations, engage followers, and share research insights, making sure to use the appropriate tone and style for each platform (IG, LI, X etc.).

. Build a community around the research topics, encouraging discussions and follow-up interactions through both organic posts and targeted campaigns

. SEO & Readability Optimisation:

. Optimise all content for search engines to increase visibility and drive organic traffic to research publications and academic content.

. Ensure all digital content (articles, blog posts, landing pages) is SEO-friendly, with a focus on attracting relevant audience traffic and increasing click-through rates.

. Performance Analysis & Optimisation:

. Monitor and analyse content performance across social media platforms, using insights to refine content strategies and improve engagement with various audience.

. Provide regular reports on content performance, highlighting what's working and identifying areas for improvement.

Interested candidates, do submit your resume to: [Confidential Information] OR telegram @jocelynchan

Jocelyn Chan| Consultant | Recruit Express Pte Ltd (Healthcare & Lifescience)

Company EA Licence number : 99C4599

Personnel EA License: R1331820