Assistant Manager, Channel Management

Job Description

1. Campaign Management (AU)

• Plan, execute and optimize AU eCommerce campaigns to improve revenue, conversion and product sell-through.
• Partner with AU Marketing and key stakeholders (including BU owners) to shape the campaign calendar, prioritize high-impact initiatives, and deliver launches on time.
• Build and optimize campaign landing pages, homepage placements, and content/creative updates to improve engagement and conversion.
• Launch targeted offers and personalization initiatives (Adobe Target or similar) to increase conversion, basket size and repeat purchase.
• Monitor campaign performance and produce actionable reporting/insights (e.g., conversion, revenue contribution, uplift) to improve ROI.
• Ensure end-to-end campaign and promotion setup accuracy across systems to reduce launch risk and protect customer experience/trust.

2. Cart Rules Management

• Plan, create, update and maintain cart rules for multiple business units and partnerships.
• Set up and test promotional mechanics including Gift with Purchase (GWP) and Purchase with Purchase (PWP).
• Manage exclusion lists and ensure governance/clean-up of existing cart rules to prevent conflicts and errors.

3. Evergreen Campaigns

• Create and manage promo codes for ongoing programs (e.g., HELLO5, HighFlyer, KrisFlyer, KrisShopper).

Job Requirements

• Minimum 3-5 years experience in eCommerce campaign management with clear commercial outcomes (revenue, conversion, AOV, repeat purchase).
• Proven ability to run a campaign calendar across multiple stakeholders (Marketing, Category/BU owners) with strong prioritization and delivery discipline.
• Experience with personalization/targeting tools (Adobe Target preferred; similar tools acceptable).
• Working knowledge of content management platforms (Adobe Experience Manager/AEM preferred).
• Strong analytical skills—able to interpret performance data and translate it into clear, actionable insights.
• High attention to detail and ability to manage multiple workstreams concurrently.
• Strong communication and collaboration skills across internal teams and external partners.
• Comfortable in a fast-paced environment with shifting priorities and timelines.
• Proficient in Microsoft Office; advanced Excel skills for tracking and reporting.
• Familiarity with the AU market is an advantage.
• Hands-on experience with Adobe Commerce (Magento) for cart rules and promotional setup (preferred).
• Working knowledge of analytics and reporting tools (e.g., Adobe Analytics and Power BI) to track campaign performance and generate actionable insights.
• Marketplace campaign experience is a plus.