Assistant Indoor Sales Manager

We are seeking an experienced Assistant Sales Manager (Indoor Sales) to join an established B2B industrial and engineering solutions business.

The successful candidate will support the overall management and development of the indoor sales function, driving sales performance, strengthening customer relationships and identifying opportunities for business growth.

Working closely with the Sales Director, the role will oversee day-to-day indoor sales activities, guide the sales team, monitor performance and ensure effective coordination with other departments to meet business objectives.

This position is suited for a commercially driven sales professional with strong B2B account management experience, leadership capabilities and the ability to translate sales objectives into actionable plans.

Key Responsibilities

Sales Management & Business Development

• Support the Sales Director in developing and executing sales strategies, plans and initiatives to achieve departmental sales targets.

• Oversee daily indoor sales activities and ensure timely follow-up on customer enquiries, quotations and sales opportunities.

• Drive revenue growth through customer account development, cross-selling, upselling and increased product penetration.

• Identify new business opportunities and potential customers across industrial, engineering and commercial sectors.

• Monitor sales performance, pipeline progress and conversion rates, identifying areas for improvement and follow-up.

• Work with the Sales Director to review sales trends, customer purchasing patterns and business opportunities.

Team Supervision & Development

• Supervise and guide the indoor sales team in managing customer accounts and meeting sales objectives.

• Provide coaching, product knowledge guidance and practical support to team members to strengthen sales capabilities.

• Monitor individual and team performance against agreed sales targets and key performance indicators.

• Support the allocation and management of customer accounts, sales enquiries and follow-up activities.

• Encourage effective teamwork, accountability and consistent customer service standards.

• Assist in identifying training and development needs within the sales team.

Customer Account Management

• Oversee the development and management of existing B2B customer accounts to strengthen relationships and grow business.

• Engage key customers to understand their operational requirements and recommend suitable industrial, engineering and hardware products or solutions.

• Support the team in handling important customer accounts, commercial discussions and escalated customer matters.

• Identify opportunities to expand existing accounts and improve customer retention.

• Ensure timely after-sales support and follow-up on customer feedback and service issues.

Sales Operations & Coordination

• Oversee the preparation and review of quotations, sales orders, tenders and other sales-related documentation.

• Coordinate with Procurement, Warehouse and Logistics to ensure product availability and timely order fulfilment.

• Liaise with suppliers on product sourcing, pricing, availability and technical information where required.

• Ensure accurate maintenance of customer records, sales activities and pipeline information in the ERP system.

• Consolidate sales reports, forecasts and performance updates for management review.

• Identify opportunities to improve sales processes, customer servicing and operational efficiency.

Cross-Department Collaboration

• Work closely with Outdoor Sales, Procurement, Warehouse, Marketing and other departments to support business development and customer requirements.

• Coordinate with the Product team to strengthen product knowledge, promote relevant product ranges and identify opportunities for greater product penetration.

• Support sales campaigns, product promotions and customer engagement initiatives.

• Carry out other sales-related duties and responsibilities as assigned by management.

What We Are Looking For

• Diploma or Degree in Business, Sales, Engineering or a related discipline. Candidates with relevant working experience will also be considered.

• Minimum 5 years of relevant experience in B2B sales, inside sales, account management or a related commercial role.

• Previous experience supervising, coaching or guiding a sales team will be an advantage.

• Experience in industrial, engineering, hardware, equipment or technical product-related industries will be an advantage.

• Demonstrated ability to manage customer accounts, develop sales opportunities and work towards commercial targets.

• Good understanding of B2B sales processes, quotation management and customer relationship management.

• Strong leadership, communication, negotiation and problem-solving skills.

• Commercially aware, proactive and able to identify opportunities for business growth.

• Organised and able to manage multiple priorities while supporting the sales team.

• Proficient in Microsoft Office experience with ERP or CRM systems will be an advantage.

• Able to work independently and collaborate effectively with different departments.