The Assistant E-Commerce Marketing Manager is responsible for managing the day-to-day marketing and operational execution of the e-commerce business for Goldheart Jewelry and Lee Hwa Jewellery.
Working closely with the Senior Marketing Manager, this role ensures that e-commerce campaigns, promotions, and platform initiatives are executed effectively to drive traffic, conversion, and revenue across digital channels.
The role serves as a key coordinator across internal teams and external partners, ensuring that campaigns are delivered on schedule, aligned with brand standards, and optimised through performance insights. As a brand custodian, the Assistant E-Commerce Marketing Manager will support the conceptualisation and execution of compelling campaigns, analyse performance data and ROI, manage marketing assets, and oversee the day-to-day marketing operations of the e-commerce business.
Key Responsibilities:
E-Commerce Strategy & Campaign Execution
- Support the development and execution of commercial and marketing strategies across owned platforms, including brand websites (.com), iShopChangi and marketplaces.
- Plan, coordinate and execute e-commerce campaigns, promotions, and launches in alignment with brand and commercial priorities.
- Ensure timely setup, optimisation, and post-campaign wrap-ups across all e-commerce platforms.
- Lead website redevelopment initiatives and ongoing optimisation
Content & Creative Management
- Collaborate with designers and internal teams to develop creative assets for e-commerce campaigns, including promotional banners, product pages, media placements, and in-app advertising.
- Develop product descriptions and support content updates to ensure accurate and engaging product storytelling.
- Ideate and execute creative marketing initiatives to boost eCommerce sales
- Ensure brand consistency and visual standards across all digital touchpoints.
Performance Analysis & Optimisation
- Track and analyse campaign performance, including traffic, conversion, revenue, and ROI.
- Prepare monthly performance reports and provide actionable insights to improve campaign efficiency and commercial outcomes.
- Monitor store performance and recommend improvements in UX, site merchandising, messaging, and layout to enhance customer experience and conversion.
Digital Marketing & Channel Support
- Support the execution of digital marketing initiatives such as affiliate marketing, livestreaming and social media content etc.
- Coordinate paid, owned and promotional channels to maximise campaign reach and effectiveness.
- Assist with CRM initiatives, onsite merchandising, and UI optimisation to improve engagement and retention.
Stakeholder & Partner Management
- Build and maintain strong working relationships with key e-commerce platform partners (KAMs and enabler) through regular performance reviews and strategic discussions.
- Act as the execution lead coordinating across internal stakeholders, agencies, and external partners to ensure smooth campaign delivery.
Operations & Governance
- Maintain accurate campaign trackers, documentation and SOPs.
- Support marketing governance processes and ensure alignment with internal reporting and business rhythms.
- Monitor day-to-day performance metrics and contribute to weekly and monthly reporting cycles.
Experience & Requirements
- 35 years of experience in e-commerce marketing, digital marketing, or a related field.
- Experience supporting e-commerce campaign execution, performance tracking, or digital operations.
- Strong proficiency in Excel or Google Sheets for data tracking, reporting, and analysis.
- Highly organised with strong attention to detail and ability to manage multiple timelines.
- Execution-focused with strong ownership and accountability for deliverables.
- Effective communicator who collaborates well across cross-functional teams and stakeholders.
- Analytical mindset with curiosity to understand performance data and optimise results.
- Adaptable and able to thrive in a fast-paced, dynamic environment.
