What's the job
The Assistant Director of Sales / Senior Sales Manager - Leisure, is responsible for driving revenue performance across all leisure segments, with a strong focus on general leisure travel accounts, and group leisure business. This role requires a commercially driven sales professional with proactive account management and market development.
Your day-to-day
Performance & Optimization
- Ensure rate parity, content quality, and inventory accuracy.
- Collaborate with Revenue Management on dynamic pricing, promotions, and tactical campaigns to capture leisure demand.
- Analyse booking patterns, KPIs, and demand trends to identify opportunities for growth.
- Drive merchandising, seasonal campaigns, and market-specific offers to improve channel share.
General Leisure Accounts (FIT & Wholesale)
- Manage and grow a portfolio of travel agencies, tour operators, wholesalers, and FIT partners.
- Build annual account plans to drive production and strengthen long-term partnerships.
- Conduct regular sales calls, training sessions, and joint marketing initiatives.
- Identify new partners, markets, and distribution opportunities to expand reach.
Group Leisure Business
- Proactively target and secure group leisure business including tour groups, MICE-related leisure extensions, sports groups, affinity groups, and special interest travel.
- Respond to group enquiries, prepare proposals, lead negotiations, and close business.
- Work closely with Events and Revenue teams to ensure accurate inventory, pricing, and space allocations.
- Maintain relationships with key leisure group agencies.
Revenue Delivery & Reporting
- Deliver revenue targets across FIT, wholesale and group leisure.
- Monitor performance, produce monthly reports, and provide insights to the commercial team.
- Collaborate with Revenue and Operations to ensure a unified commercial approach.
Market Insights & Competitor Benchmarking
- Stay ahead of trends in global leisure travel, and group travel patterns.
- Analyse the competitive landscape and adjust strategies to maintain market share.
- Recommend new packages, promotions, and commercial opportunities based on data insights.
Collaboration & Internal Engagement
- Partner with Marketing Communications to enhance visibility and storytelling across leisure channels.
- Work closely with Front Office, Reservations, and Operations to ensure seamless execution for leisure guests and groups.
- Provide training and updates to internal teams on segment needs, booking trends, and account expectations.
- Any other duties as assigned by Supervisor.
What we need from you
- Degree/diploma in marketing, hotel administration, or related field.
- Minimum 3 to 5 years of experience in a similar role with strong exposure to leisure, or group leisure segments.
- Proven success in managing travel trade partners and group travel business.
- Self-motivated and result-driven individual with excellent communication and interpersonal skills.
- Strong strategic and analytical problem-solving skills with an innovative approach in providing solutions.
- Excellent organisational and planning skills.
- Strong relationship building and collaboration skills.
