Assistant Director, APAC Brand Management - Japanese Speaking

Overview

A Japanese food manufacturer is currently seeking an Assistant Director, APAC Marketing & Branding.

Based in Singapore, this is a regional role covering eight markets across APAC, where you will play a key role in shaping and driving both B2B and B2C marketing strategies.

Responsibilities

• Develop APAC brand strategies and provide guidance on localization across different markets, while supporting local marketing teams.
• Plan and execute both B2B and B2C marketing campaigns.
• Develop product positioning, pricing strategies, communication plans, and go-to-market strategies.
• Collaborate closely with senior management, sales, product development, and local market teams to achieve business objectives.
• Manage advertising agencies and external marketing vendors.
  
  

Requirements

• Proven marketing experience within the Food & Beverage, Retail, or FMCG industry across APAC or ASEAN markets.
• More than 10 years of experience in marketing and branding.
• Strong track record in both B2B and B2C marketing.
• Japanese language: Conversational level is good to have (to communicate with Japanese-speaking staff)
  
  

Benefits

• Salary: S$10,000-12,000
  
  

JAC Recruitment Pte. Ltd.

EA License Number: 90C3026

Name: Natsumi Sugimoto

EA Personnel Registration Number: R24122374

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