Overview
A Japanese food manufacturer is currently seeking an Assistant Director, APAC Marketing & Branding.
Based in Singapore, this is a regional role covering eight markets across APAC, where you will play a key role in shaping and driving both B2B and B2C marketing strategies.
Responsibilities
Develop APAC brand strategies and provide guidance on localization across different markets, while supporting local marketing teams.
Plan and execute both B2B and B2C marketing campaigns.
Develop product positioning, pricing strategies, communication plans, and go-to-market strategies.
Collaborate closely with senior management, sales, product development, and local market teams to achieve business objectives.
Manage advertising agencies and external marketing vendors.
Requirements
Proven marketing experience within the Food & Beverage, Retail, or FMCG industry across APAC or ASEAN markets.
More than 10 years of experience in marketing and branding.
Strong track record in both B2B and B2C marketing.
Japanese language: Conversational level is good to have (to communicate with Japanese-speaking staff)
Benefits
Salary: S$10,000-12,000
JAC Recruitment Pte. Ltd.
EA License Number: 90C3026
Name: Natsumi Sugimoto
EA Personnel Registration Number: R24122374
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