We are looking for a strategic, business-minded digital marketing lead to drive our owned channels. This is a high-visibility position charged with accelerating the strategic growth for our business by transforming our website and customer data into revenue. At UNIQLO, we are a company that supports non-traditional career progression if your career path is anything but linear and you hold a strong track record in driving business impact with strong people management skills now is the time to join us.
The Marketing Department is our key external channel to display the range and functions of our apparel. Products like AIRism and HEATTECH are currently synonymous with the Singaporean life be it for daily wear or for travelling purposes. This is the result of the efforts of our marketing strategies in the last 10 years.
Sitting in UNIQLO's marketing function, this role will report directly to the Digital Marketing Manager based in Singapore.
Key responsibilities:
- Direct ownership of front-end execution for Uniqlo.com, including planning, briefing in creative requirements and implementing site banners and high-quality landing pages.
- Utilize HTML and CSS to build, test and deploy responsive landing pages without reliance of external agencies.
- Incorporate basic UX/UI principles into designs to improve user engagement and customer experience.
- Act as a technical and strategic mentor to the Site and CRM team. Elevate the team's capabilities in data analysis, segmentation and automation to drive a culture of high performance and precision.
- Manage internal & external stakeholders. Influence & work effectively across functions to achieve shared goals Product marketing, Store Operations, Products and Visual Merchandising team.
- Develop strong relationship with Global Headquarters to push forward with locally driven initiatives.
- Present site plans on a weekly basis to senior management for approval.
- Ensure site ops is optimised for SEO and SEM through intuitive use of metadata and taxonomy (Metrics: YoY sessions for SEO, SEM).
- Strictly adhere to online creative guidelines, build, enhance and translate our brand identity to digestible consumer facing content.
- Support Global headquarters and technical teams on website project rollouts
- Analyse, review & reporting of website traffic, engagement & revenue
- Partner with the CRM team to design data-driven customer journeys, defining segmentation logic to unlock higher customer basket size and LTV.
Requirements:
- 5+ years in a fast-paced E-Commerce or Digital Marketing role. Background in FMCG, apparel and retail a plus.
- Hands on experience in building webpages. Proficiency in HTML, CSS, content management systems (CMS) is a must. You must be comfortable building pages without agency support.
- Digital Marketing fluency: You should know how Paid Media, CRM and Social Media work together to drive growth and an omnichannel presence.
- Excellent communications skills and analytical ability.
- Strong analytical skills and ability to interpret campaign data.
- Strong knowledge of tracking tools such as Google Analytics.
- Multi-tasker who can manage multiple projects simultaneously with strong project management capabilities in a fast-paced environment.
- Strong outcome-based, result-oriented mindset
- Resourceful with problem solving attitude, and an affinity to challenge status quo and find solutions within operating constraints.
- Team player with a can-do attitude who enjoy working in a fast-paced environment
- Excellent communication and collaboration skills, with the ability to work cross-functionally and with external partners.
- Highly driven, go-getter, with an obsession to deliver results and the best omnichannel customer experience through digital marketing.
- Owner's mentality, where you treat the site and our customer base as your own business. You proactively seek out opportunities to expand scope and drive value rather than waiting for instructions.
- Microsoft software [Excel, PowerPoint, Word], Google Analytics.
