The Assistant Brand Manager will drive the strategy, planning, and execution of a key sub-brand within the Supplements portfolio. This includes leading new product launches, delivering integrated marketing campaigns, and ensuring strong execution across consumer, trade, and digital channels to accelerate brand growth, market share, and engagement.
Key Responsibilities:
Strategy, Innovation & Planning
- Support annual brand planning, including brand positioning, consumer segmentation, and long-term growth strategy.
- Conduct category insights, competitive benchmarking, and trend analysis to identify innovation opportunities and product gaps.
- Contribute to the development of the sub-brand innovation pipeline (renovation & innovation).
Marketing Campaigns & Activation
- Plan and execute integrated marketing campaigns (digital, social, retail, ATL/BTL) within allocated A&P.
- Brief and manage creative, media, and KOL/Influencer partners.
- Oversee content creation, merchandising, and in-store visibility.
- Partnership/Sponsorship outreach.
- Ensure campaign effectiveness through measurement and post-campaign analysis.
Business & Performance Tracking
- Track key KPIs including sell-in, sell-out, market share, digital performance, and campaign ROI.
- Develop monthly reports, forecasts, and insights for management.
- Work with sales teams and trade marketing to support trade promotions and retailer partnerships.
Stakeholder & Agency Management
- Manage external agencies (media agency, creative agency, PR agency) to deliver high-quality creative and impactful media strategy.
- Work closely with the Sales and Trade Marketing teams to create effective point-of-sale and in-store promotions, ensuring brand consistency across channels.
- Conduct product training to support field sales effort
Job Requirements
- Bachelor's degree/diploma in Marketing or Business
- 34 years of experience in Consumer Healthcare, FMCG or Supplements
- Proven project management skills with strong execution discipline.
- Analytical with strong problem-solving skills and commercial awareness.
- Experience in new product launches, digital marketing, or e-commerce is an advantage.
- Highly detail-oriented, proactive, and able to manage multiple workstreams in a fast-paced environment.
