Assistant Brand Manager

Role Overview

• Full-spectrum FMCG Marketing role responsible for both Brand Marketing and Trade Marketing for assigned product portfolio.
• Focus on brand growth, campaign execution, sales collaboration, and performance management.

Key Responsibilities

• Support annual marketing and business planning, including brand strategy and innovation initiatives.
• Execute end-to-end marketing campaigns across ATL, BTL, Digital, and E-commerce channels.
• Coordinate with agencies, media partners, influencers, and external vendors.
• Manage product launches, consumer activations, roadshows, sampling activities, and POSM development.
• Collaborate closely with Sales and Key Account teams on promotions, merchandising, and retail execution.
• Monitor sales performance, campaign effectiveness, market trends, and ROI.
• Manage A&P budgets, expense tracking, monthly business reviews, and management reports.
• Oversee marketing administration, including POs, invoices, vendor payments, and budget utilization.

Ideal Candidate Profile

• Degree in Marketing, Business Administration, Commerce, or related field.
• 3-5 years of FMCG Marketing and/or Trade Marketing experience.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience working across brand, trade, digital, and e-commerce marketing activities.
• Analytical mindset with strong business acumen and commercial awareness.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Proactive, hands-on, self-motivated, and able to work independently.

Key Success Factors

• FMCG brand management exposure.
• Proven experience in campaign execution and retail activation.
• Strong collaboration with Sales teams and external agencies.
• Budget management and performance tracking experience.
• Ability to drive both brand visibility and commercial results.