Art Director (Social Media & Content Strategy)
Overview
We are looking for a strategic Art Director who is more than just a creative executor. This role requires a strong social media marketing strategist who understands brand positioning, audience psychology, and performance-driven content - with the ability to execute through content creation and/or design.
You will drive the creative direction while ensuring all content aligns with business objectives, campaign goals, and measurable growth.
Key Responsibilities
Strategy & Planning
- Develop and execute comprehensive social media strategies aligned with brand and business goals
- Translate marketing objectives into compelling creative directions and campaign concepts
- Plan content calendars based on audience insights, trends, and platform algorithms
- Analyse content performance metrics and optimise strategy accordingly
- Identify growth opportunities across organic and paid channels
Creative Direction & Execution
- Lead the visual and storytelling direction across all social media platforms
- Create or oversee the production of high-performing content (short-form videos, reels, carousels, static posts, etc.)
- Ensure consistency in brand tone, identity, and messaging
- Provide design direction and feedback to internal or external creatives
- Stay ahead of social media trends and adapt them strategically for the brand
Performance & Growth
- Monitor engagement, conversion, and audience growth metrics
- Conduct A/B testing on creatives and messaging
- Work closely with marketing, sales, and operations teams to align campaigns with business targets
Requirements
- Proven experience in social media strategy and content marketing
- Strong understanding of platform dynamics (Instagram, TikTok, LinkedIn, Facebook, etc.)
- Ability to conceptualise and execute creative campaigns
- Content creation (video scripting, filming, editing, storytelling), OR
- Graphic design (Adobe Creative Suite / Canva / Figma, etc.)
- Data-driven mindset with the ability to interpret analytics
- Strong storytelling and brand-building capability
- Independent, strategic thinker with leadership presence
