About the Company: Factor is a digital creative agency founded in sunny Oakland, California, with a client roster including Google, Brex, Coinbase, Waymo, Shopify, and more. Our shop was founded in 2013 by two creative directors who sought to build an agency run by creatives, with a singular focus on stunning creative work. From our humble beginnings — two creatives at a kitchen table — we've grown into a 150-person team that designs beautiful interactive experiences and marketing campaigns for a vast range of brands including Google Photos, Google Maps, and many more. We've built a highly diverse, inclusive, nonhierarchical culture where people are valued and celebrated, work-life balance is respected and egos are left at the door. In July 2023, we joined forces with Virtusa, a leading global technology services provider trusted by a wide range of Fortune 100 companies. The blend of our creative expertise and Virtusa's engineering capabilities now allow us to offer truly integrated marketing solutions to our clients.
About the Role: We're looking for a seasoned Art Director to join our client's creative team in Singapore that understands how to bring surprise and delight to a customer's experience that drives both interest and advocacy. This person has great ideas, a strong sense of graphic style, deep ability with multi-touch direct marketing and a talent for telling powerful stories. You need to be comfortable with ambiguity and able to adapt to changing circumstances. This role is based in Singapore, requiring hands-on experience in the JAPAC region.
Responsibilities:
- Creative Vision and Direction: Drive the creative vision from the art and design perspective, often elevating or refining the conceptual thinking of their creative partners (like external agencies)
- Creative & Campaign Ideation: Generate big ideas and campaign concepts that are culturally relevant and industry-defining for the region.
- Campaign Platform Concepting: Serve as the creative authority for brand campaigns, translating customer stories into a cohesive platform vision that can help guide agency partners and regional adaptations.
- Hands-on Creative Execution: Operates as a maker, utilizing Adobe Illustrator and Gemini to refine generated assets, clean up iconography, and create assets that bring creative visions to life, including:
- For established events with existing playbooks (like Cloud Next)
- For new concepts or when a playbook is missing, requiring net-new concepting and design
- For anticipating the next year's vision, requiring referencing past work and net-new concepting and design
- Vendor Management and Brand Stewardship: Managing relationships with vendors to ensure they adhere to brand guidelines and don't veer too far off-brand, often providing close guidance and oversight (sometimes through daily check-ins)
- Playbook Interpretation and Development: Interpreting marketing playbooks from other regions (eg. the US team) and adapting for regional/local markets when an established playbook does not exist (eg. developers in India)
- Localization Compliance: Deliver validated, market-ready design files for Japan, Australia, and Indonesia that pass local cultural review without causing in-market launch delays.
- AI Experimentation & Production: Utilize Google AI tools (AI Studio, VEO, Flow, NotebookLM) to create and deliver innovative content design and visual prototypes that stay true to the Brand.
- Internal Collaboration: Working collaboratively and in the open with a small and nimble team, pushing the boundaries of what's possible while staying on-brand.
Qualifications:
- 10-15+ years of experience in direct marketing/advertising/design, with a background in both Art Direction and Design, within the JAPAC region is a must.
- Award winning creative pedigree, ideally split between top-tier creative agencies and corporate experiences. DMA, Effie, D&AD or similar effectiveness awards a bonus.
- Seasoned in the B2B tech space. Saas or tech startup experience is very helpful. Ideally has also worked on lifestyle or experience focused brands.
- A deep understanding and appreciation of direct mail, direct marketing, and concept driven high touch experiences.
- Experienced in executing across platforms (web, event, digital, social content, ATL)
- Well-developed concepting, strategic, and hands on craft execution skills, demonstrated through a well composed portfolio website.
- Can flex between Art Direction and Design, and execute diverse design asks grounded in strategic business logic.
- Willing to roll up your sleeves and do production work, as needed (e.g. resizing banners, making minor changes).
- Ability to digest global brand guidelines and US-based playbooks, then adapt them for regional and local markets.
- Technical Skills: Highly proficient with industry-standard design tools and practices, i.e. Photoshop, InDesign, Illustrator, Adobe After Effects. Must be able to read and decipher Figma files (but will not build files & UI in Figma). Video editing and animation experience is a plus.
- Must be able to understand complex and constantly changing narratives.
- Able to sell an idea to internal and external stakeholders.
- Must be an autonomous self-starter with strong self-motivation to prioritize workload, manage competing demands, and meet project deadlines.
- Must be fluent in English with excellent verbal and written communication and presentation skills. Some Mandarin preferred.
Note: This job description is not intended to be all-inclusive. Employee may perform other related duties to meet the ongoing needs of the agency.
Equal Opportunity Statement: Factor is committed to diversity and inclusivity in the workplace.
