At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.
Area Marketing Director APAC
(internal title: Director, Surgical Product/Brand Marketing - Downstream)
Major Accountabilities
- Lead Marketing planning and marketing execution for all Established Markets (TWHK, SG/TH, MY/PH) and Growth and Emerging Markets (GEMs) across all products in the Surgical portfolio for their respective geographic areas.
- Deploy pre-existing International Marketing Group (IMG) marketing programs and toolkits by acting as Go-to person and by providing dedicated support for their respective geographic area to ensure speed & accountability
- Provide voice of their respective region at the IMG
- Local presence to ensure customer centricity at a regional level, e.g., to avoid loss of KOL connections and to maintain sensitivity to local/regional cultural needs
- Drive alignment on launch execution as the SPOC & leader of launch readiness
- Lead NPL Forecast input coordination for markets under his/her responsibility.
- Support regional external events (but not lead or coordinate)
Key Performance Indicators
- Obtaining annual sales, market share, and budget targets for respective product line in dedicated markets
- Completeness & timely readiness of all marketing materials, plans, programs & toolkits
- Country satisfaction scores
Job Requirement
Education:
Bachelor's Degree Desirable: MBA
Languages: Fluency in English, other languages are a plus
Experience & Competencies:
- Minimum 8 years experience in progressive marketing management positions in highly competitive global Ophthalmology medical devices industry
- Customer facing/sales or commercial experience preferred
- Proven expertise in product strategy, brand marketing, portfolio management and new product launches.
- Capability to work in a complex global framework, including strong stakeholder experience and ability to lead cross functional teams in a fast paced and high demand environment
- Experience in deploying digital marketing innovations in Ophthalmology medical device industry and associated sales uptake
- Must have demonstrated strong long-term strategic thinking and planning for business success. Ability to bring innovative thinking, challenging status quo and managing the ambiguity
How You Can Thrive at Alcon:
- Opportunity to work with a leading global medical device company.
- Collaborate with a diverse and talented team in a supportive work environment.
- Competitive compensation package and comprehensive benefits.
- Continuous learning and development opportunities.
Alcon Careers
See your impact at alcon.com/careers
