YOUR MISSION _________
The Area Sales Manager is in charge of developing & growing sales, market share & brand equity in SEA region. To ensure that our brand standards are upheld at the highest levels and in line with our luxury brand image.
This is a dynamic 360 role that covers the scope of retail development (offline & online), P&L management, marketing & trade development as well as training
Commercial & Brand Development
- Drive sales development, brand equity by achieving sales, market share and profitability targets
- Ensure the brand plans are being implemented within corporate guidelines and yet to ensure the highest standards of retail & operational excellence to drive growth & equity
- Identify actions and new opportunities for profitable growth in key doors & emerging markets
- Devise yearly brand investment plan and amplification strategy to build our market leadership in terms of image, visibility, and luxury client experience
- Negotiate trade terms, space allocation, assortment and pricing
- Provide monthly sell out reports & market analysis, YTG action plans.
P&L Responsibility:
- Full ownership of the P&L, preparation, presentation to top management and monthly expenses and profitability review
- Managing and analyzing P&L and profit center, defining sell in/sell out targets
- Take accountability for customer P&L and sell-in/ sell-out target achievements
Account Relationship Management:
- Develop & manage long term, strategic relationships with all accounts
- Drive retailer insights, work side-by-side with retailer on strategic projects and cross regional developments on consumer demands
- Coordinate local teams to respond quickly to day to day requests to ensure close collaboration
Retail Excellence
- Accelerate in retail excellence for all Point of Sales & boutiques thru implementation of digital tools to improve efficiency & ways of working. This is part of our long term ambition of building an omnichannel luxurious shopping experience for our clients.
- Work closely with Retail Excellence function within SEA team to deep dive and map out store/boutique operational process, client experience, frontline workflows and productivity. Identify improvement opportunities and project manage recommendations.
- Ensure consistency of new process implementation and best practice sharing between countries.
Marketing & Merchandising:
- Work closely with Regional Marketing to ensure the execution of all touch points of 360 launch plans (training, trade plan, incentives, media)
- Proposing and implementing a detailed sales/marketing/trade plan per customer
- Monitor competitive activity and trends in markets, customers, products, prices, and channels
E-Retail:
- Ensure the E-Retail strategy is rolled out complying with brand guidelines
- Coordinate between internal departments, retailer and agency for campaign executions and ensure on-time content development.
- Accelerate on digital activations, online brand visibility and sell-out development
People Management:
- Manage a team of 7 office members (across Retail, VM & Training functions) & 70+ retail frontline staff
- Motivate & engage the team by inculcating strong synergy to deliver results & performance
- Develop key profiles within the team thru proper career pathway planning & training developmental plan
Profile
- At least 7-8 years of related experience in ideally Beauty industry
- Sales/Results Oriented
- Strong PR & negotiation skills
- Sharp business acumen with sound decision making
- Strategic thinking with a global view of business, adapting quickly to business needs/context
- Solid analytical skills & numbers focused
- Retail & Data/Digital centric
- Strong people & team management skills to develop talent
- Passionate, Positive & committed
