APAC Regional Digital Marketing Specialist

The APAC Regional Digital Marketing Specialist is responsible for supporting the implementation of a multi-brand digital marketing strategy across APAC markets. The role ensures the effective coordination and delivery of digital, web, and online marketing projects across multiple countries, driving consistency, quality, and operational efficiency.

The position has a strong focus on the ongoing management, optimization, and growth of the organization's regional website ecosystem. Responsibilities include technical maintenance, budget oversight for web-related projects, implementation of new functionalities and websites, performance monitoring, SEO, content management, and ensuring compliance with IT, cybersecurity, and legal requirements.

In addition, the role is accountable for maintaining and continuously improving the global product and technical documentation platform, ensuring reliability, usability, and the availability of accurate and up-to-date content through close collaboration with cross-functional stakeholders.

The role also supports the coordination and management of global digital channels, ensuring alignment, governance, and consistency across regional markets.

Furthermore, the position contributes to digital transformation and platform integration initiatives, supporting the transition and alignment of domains, digital solutions, systems, and tools with global standards, governance frameworks, and operational requirements.

Digital Platform & Website Management

• Manage and optimize regional websites across APAC markets.
• Coordinate website enhancements, launches, and new functionality implementation.
• Monitor website performance, SEO, analytics, and user experience.
• Ensure compliance with legal, privacy, cybersecurity, and accessibility requirements.
• Maintain content updates and governance standards.

Product Documentation Management

• Manage the global product and technical documentation platform.
• Ensure content remains accurate, up to date, and easily accessible.
• Partner with cross-functional teams to maintain content quality and improve user experience.

Digital Marketing & Project Coordination

• Support the execution of digital marketing initiatives across APAC.
• Coordinate with regional teams, agencies, and vendors to deliver projects on time and within budget.
• Manage project timelines, budgets, POs, and performance tracking.
• Ensure consistency of digital standards and brand experience across markets.

Digital Transformation & Governance

• Support website migrations, platform integrations, and digital enhancement projects.
• Drive adoption of global digital frameworks, tools, and governance standards.
• Collaborate with IT, Marketing, Legal, and Privacy teams to ensure smooth implementation and compliance.

Stakeholder Management

• Work closely with regional Marketing, IT, Product Management, Legal, and external digital partners.
• Manage stakeholder expectations, align priorities, and ensure successful project delivery.

Continuous Improvement

• Identify opportunities to improve website performance, digital engagement, and operational efficiency.
• Support innovation and adoption of new digital tools, technologies, and best practices.
• Optimize resource utilization and digital investment effectiveness.

Hiring Requirements

• Bachelor's Degree in Marketing, Business, Communications, Information Technology, or related discipline.

Experience

• 8-10 years experience in Digital Marketing, Website Management, or Digital Project Management in regional role.
• Experience managing regional or multi-country digital platforms.
• Hands-on exposure to CMS platforms, SEO, web analytics, and vendor management.
• Experience working with cross-functional teams in an international environment is advantageous.

Technical Skills

• Strong understanding of digital marketing, websites, SEO, and web analytics.
• Familiarity with CMS platforms and digital governance practices.
• Knowledge of privacy, compliance, and digital performance measurement.
• Good project management and stakeholder management skills.

EA License No.: 01C4394 (PERSOL Singapore Pte Ltd)

EA Registration No. R1873450 (Jyoti Kumari)

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