Responsibilities
1. In-depth Market and Customer Research (Inbound)
- Build a data-backed view of SMB segments for key product areas: size the opportunity, track trends, and pinpoint performance pain points.
- Be the voice of the market and customers - synthesize insights for product improvements and GTM decisions.
- Influence and partner closely with product teams to realize product improvements that drive product market success.
2. Positioning & Regional GTM Strategy (Outbound)
- Define and execute regional (APAC/market-specific) GTM strategy for evolving ads products - from launch to GA.
- Set clear product adoption targets and success metrics align cross-functionally on the plan.
- Drive product adoption led revenue growth via scalable activations in close partnership with cross-function teams (e.g. sales, marketing, product, strategy and data science team.)
3. Product & Ops Excellence
- Create and maintain scalable processes, workflows, and automation to that support Inbound and Outbound.
- Support BAUs operations of the PMM team. Liaise closely with the Japanese sales team, communicate key product information, collect feedback, and ensure alignment
Minimum Qualifications
- 3-5 years of experience in product operations, experience with SMB advertising
- Solid research and data analysis skills.
- Experience in leading and delivering complex cross-functional projects on a fast-paced schedule.
- A quick learner with critical and innovative thinking, able to thrive in ambiguity and rapidly adapt to change.
- Excellent communication, presentation, and analytical skills.
- Japanese proficiency required: JLPT N2 (or equivalent) or higher, due to regular communication and presentation with the Japan sales team
