My client, a leading company in manufacturing, is seeking an experienced B2B Marketer to lead strategic marketing initiatives that drive brand awareness, lead generation, and commercial growth across key industrial markets.
Responsibilities
- Develop and execute the overall B2B marketing strategy aligned with commercial objectives and regional growth targets
- Strengthen brand positioning and differentiation within the manufacturing and industrial sectors
- Drive multi-channel demand generation campaigns to generate qualified leads for the sales team
- Create impactful product messaging, case studies, whitepapers, and technical content to support sales engagement
- Plan and manage trade shows, exhibitions, and industry events to strengthen market presence and generate leads
- Conduct market research, competitor analysis, and customer insights to identify growth opportunities
- Track and report on marketing KPIs, campaign ROI, and pipeline impact
Qualifications
- Degree qualified with at least 10 years of B2B marketing within manufacturing, industrial, engineering, or technical sectors
- Proven experience in demand generation, digital marketing, and marketing strategy
- Excellent communication and interpersonal skills
- Ability to interact positively and professionally at all levels
Only successful candidates will be notified.
EA License no.: 16S8066 I Reg no.: R1329129
