Marketing Manager Business Affairs (APAC/Greater China), Mandarin Proficiency

Marketing Manager Business Affairs (APAC/Greater China), Mandarin Proficiency

Job Summary:

The role is responsible for securing the rights and clearances of third-party IP in connection with the marketing of app-focused brands and other third-party content and maintaining and preserving industry relationships.

Responsibilities:

. Regularly communicate both verbally and in writing in Mandarin with non-English speaking colleagues in China to help execute on important strategic initiatives / drive operational process efficiency.

. Act as a core member of the Global Marketing Business Affairs team, partnering with various internal stakeholders across Marketing, Services, Legal, Business, and Product teams to drive successful outcomes.

. Review and clear third-party content being considered for placement, maintaining and improving a system for intake of clearance requests, that includes timely, transparent status, efficient processing within strict deadlines, and world-class developer experience.

. Uphold clearance standards that align with global Marcom Business Affairs objectives

. Address complex IP and licensing issues. Employ creative problem-solving, risk mitigation strategies, and relationship management to support creative objectives.

. Build rapport and facilitate connection between multiple stakeholders across the organization, providing strategic options to internal teams, ensuring proper compliance and appropriate usage of third-party IP

. Identify and mitigate risk throughout creative brainstorming, production, and execution phases of marketing projects

. Process digital assets from external partners and track them in an internal asset management system

. Partner with Legal for guidance on trademark and legal issues and to provide business context for contract negotiations

Key Qualifications:

. Relevant Experience: 7-10 years relevant experience on a Business Affairs, or content licensing team at a creative agency or other content-focused industry, content production company, or App-focused brand

. Experience with Licensing and Contracts: Ability to draw conclusions from working knowledge of issues and risks that impact the area of rights licensing, including copyright and trademark law, public domain, fair use, rights of publicity

. Knowledge of Industry Standards: Understanding of guidelines and policies and awareness of trends and developments in the app market, including new regulations, emerging technologies and changing user expectations

. Marketing Expertise: Understanding of varied Marketing channels and placements (digital marketing, social media marketing, print marketing, OOH, etc.)

. Skills & Competencies: Demonstrated ability to work across multiple projects with varying ranges of complexity Proven ability to exercise sound, strategic, and executable legal & business judgment

. Demonstrated skill in concise and clear written and verbal communication skills and attention to detail Calm approach, sound judgment, organized, excels at time management

. Excellent negotiation skills

. Business-level verbal and written fluency in both Mandarin and English language. Able to communicate (written & spoken) in fluent Mandarin (Min. B3 in O levels Chinese or equivalent certifications) as the incumbent is expected to communicate both verbally and in writing with non-English speaking colleagues in China

Education:

Bachelor's Degree required or MBA desirable.