APAC Marketing Lead (SaaS)

Company Description

kuubiik is a global consulting company headquartered in Singapore, offering outsourcing and project-based solutions across all business functions in over 150 countries. With a diverse team spanning Asia, Europe, and the Americas, kuubiik has earned the trust of renowned brands like Google, TikTok, HP, and TELUS. Focused on flexibility, kuubiik offers hourly or full-time outsourcing services tailored to meet client needs. The company emphasizes collaboration and innovation, delivering customized solutions at competitive rates.

Role Overview:

• Employment: Full-Time
• Type: Permanent
• Working Hours: Monday - Friday l 9:00 AM - 5:00 PM SGT
• Monthly Basic Salary: SGD 6,000 - 9,000 / Month
• Location: Onsite, Singapore

Key Responsibilities

• Strategic Ownership: Formulate and execute APAC marketing strategy covering brand, content, demand gen, community, and GTM.
• Product Positioning: Define clear, audience-tailored messaging for developers, enterprise decision-makers, researchers, and ecosystem partners.
• Multi-Channel Engagement: Build and scale our presence across social platforms (LinkedIn, X, YouTube), community hubs (Discord, Reddit), and local developer groups.
• Content & Video Production: Create high-impact technical and non-technical content in written and video formats, spanning short-form social posts to long-form explainers.
• Pipeline & Demand Generation: Own the regional marketing funnel from top-of-funnel brand awareness through lead capture and conversion.
• Ecosystem Building: Establish strong ties with regional press, industry analysts, research labs, and event organizers across the AI, robotics, and deep tech spaces.
• Scalable Operations: Leverage marketing automation tools to streamline community outreach and lead capture across multiple APAC time zones.

Requirements:

• Proven experience leading end-to-end B2B SaaS or technical product marketing within the APAC market.
• A strong background in crafting core product narratives, not just managing campaign mechanics.
• Demonstrated success building early-stage communities, audiences, or commercial pipelines in APAC.
• Outstanding writing skills capable of producing everything from executive copy to technical explainers with minimal revision.
• Hands-on experience producing or directing engaging video content (social clips, technical demos, etc.).
• Strong analytical instincts to measure performance, track conversion, and pivot strategies based on data.
• Active connections across the APAC AI, robotics, or deep tech communities.

Bonus Points

• Experience in developer tools, open-source software, or AI infrastructure.
• Familiarity with hardware-adjacent industries, robotics, or deep tech verticals.
• Prior experience collaborating with distributed teams in global organizations.