Fortune Global 500 UPS /
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This position creates and executes segment marketing plans and sales campaigns to grow volume, revenue, and profit within targeted segments. He/She collaborates with other groups to ensure the right messages get to the consumer through all communication channels. This position identifies targeted markets, researches buying behaviors, and translates buying behaviors into value propositions for customers. He/She builds and presents marketing tools and information to internal stakeholders to gain approval of marketing plans. This position monitors and reports performance of marketing initiatives to Senior Management to explain variance to plans and outlines key learnings or issues. He/She conducts meetings with internal groups to explain benefits for new offerings and how to position new programs and offerings in the marketplace.
Job Responsibilities
- Manages project lifecycles, including project scope, resources, schedule, initiation, start-up/design, building, and deployment to see projects from beginning-to-end.
- Develops project plans (i.e., detailed plan, milestones, and work breakdown structures) and assigns tasks to resources to ensure projects are completed on time and according to specifications.
- Builds and presents marketing tools and information to internal stakeholders to gain approval of marketing plans.
- Provides subject matter expertise to ensure marketing plans are on target, to clarify product positioning issues, and make changes to the plans when necessary.
- Communicates with marketing sources (e.g., sales force, segment managers, pricing region and field marketing managers, Business Information Analysis, Pricing, Customer Service Center, etc.) to gain insight into the needs of customers.
- Reviews segment sources (e.g., periodicals, financial reports, field reviews, etc.) to stay current on trends and issues that impact customers.
- Uses financial analyses of projected growth in targeted segments, products, or program groups to determine future target markets.
- Identifies strategic implementation opportunities of key customer issues to develop alternatives in incentive plans, product repositioning and new approaches to the marketplace.
Job Requirements
- Possess a Bachelor&aposs Degree in Marketing, Business Administration or related fields
- Possess at least 7 years of related industry experience in Freight Forwarding and/or Warehousing and Distribution
- Prior people management experience will be advantageous.
- Working proficiency in building and presenting marketing tools to support business objectives
- Possesses strong project management skills, with the ability to lead initiatives from concept to execution
- Display excellent communication and presentation abilities, with a talent for engaging diverse stakeholders
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UPS
