The APAC Regional Headquarters in Singapore serves as the central engine for growth. The brand's focus is on scaling its sophisticated retail model across Asia-Pacific markets, blending traditional tea heritage with modern, high-efficiency operations.
Key Responsibilities:
- Franchise & JV Acquisition: Lead end-to-end partner acquisition initiatives, including market mapping, lead generation, partner evaluation, and contract negotiation.
- Strategic Market Expansion: Conduct comprehensive feasibility studies, investment analyses, and competitive benchmarking to support Go-To-Market (GTM) strategies in priority APAC markets.
- Operating Model Development: Establish and refine the real estate strategy, investment models, and JV/Franchise operating standards across the region.
- Distribution & Network Optimization: Identify strategic alliances to enhance brand accessibility and optimize distribution efficiency for both franchise and company-operated stores.
- Real Estate & Site Planning: Oversee regional real estate negotiations and guide partners in identifying prime, high-visibility locations that maximize profitability and brand prestige.
- Leadership & Reporting: Build and lead a high-performing regional team (110 direct reports), reporting progress on the expansion pipeline directly to the senior executive team.
Candidate Requirements:
- Bachelor's degree in Business, Finance, or a related field (MBA is a plus).
- Minimum 8 to 10 years of experience in franchise development, business expansion, or strategic partnerships within the F&B sector.
- Proven success in executing multi-market growth strategies and franchise acquisitions across the Asia-Pacific region.
- Experience within well-known large-scale enterprises (e.g., KFC, McDonald's, Burger King, Starbucks) is highly prioritized. The 2nd tier will be smaller F&B enterprises or chains.
- Strong ability to build robust business cases, investment models, and franchise proposals.
- Excellent communication, negotiation, and stakeholder management skills across diverse markets.
- Strategic thinker with hands-on execution capability and high commercial awareness.
- Strong leadership skills with cross-functional team management experience.
- Professional fluency in English (capable of handling international reports and regional stakeholders).
