Advertising Sales Executive / Media Sales Executive / Digital Media Sales Executive

Sells advertising opportunities across media channels such as digital platforms, websites, social media, video, print, broadcast, events, or sponsored content. Works with prospective and existing clients to understand their marketing goals, target audiences, campaign plans, and budgets, then recommends suitable advertising products and placements. Explains available formats, audience reach, timing, pricing, and campaign options in a way that helps clients choose an effective approach.

Develops new business through prospecting, referrals, industry research, and relationship building. Manages sales opportunities from initial outreach and needs assessment through proposal, negotiation, booking, and campaign launch. Prepares media plans and presentations, coordinates with campaign operations and creative teams, and confirms that advertising materials, targeting, schedules, and specifications are ready for delivery.

Maintains client relationships throughout the campaign lifecycle and looks for opportunities to renew, expand, or adjust accounts. Works with internal teams to monitor campaign delivery, address client questions, and share performance results. Tracks sales activity, revenue forecasts, proposals, and customer interactions in a customer relationship management system. Uses market and audience insights to identify prospects and refine sales recommendations.

A digital media sales executive may focus on online advertising products such as display, search, video, social, programmatic, or content partnerships. Other media sales roles may cover traditional media, sponsorships, events, or a mix of channels. The specific sales portfolio and account responsibilities depend on the employer.

• Diploma or bachelor's degree in marketing, advertising, communications, business, or a related field preferred
• Experience in advertising sales, media sales, digital marketing, account management, or business development
• Understanding of media channels, advertising formats, campaign planning, and audience targeting
• Familiarity with digital advertising platforms, campaign metrics, and performance reporting is an asset
• Strong prospecting, presentation, negotiation, and relationship-building skills
• Ability to understand client objectives and recommend advertising options that fit their audience and budget
• Clear written and verbal communication skills, including experience preparing proposals and media plans
• Confidence discussing campaign results and explaining relevant performance measures
• Strong organization and follow-up skills when managing clients, sales opportunities, and campaign deadlines
• Proficiency with customer relationship management systems and standard office software
• Commercial awareness and ability to manage revenue targets, pipeline forecasts, and account growth
• Collaborative approach when coordinating with creative, ad operations, marketing, and client service teams
• Resilience and adaptability in a target-driven environment
• Experience selling within a specific industry, media channel, or customer segment is an asset; relevant sales training is beneficial