Adobe Campaign Architect

Key Responsibilities

Architecture & Solution Design

• Design scalable marketing solutions using

Adobe Campaign Classic.

• Define overall campaign architecture including data flows, workilows, and integrations.

• Design cross-channel marketing strategies (email, SMS, push notifications).

• Ensure system scalability, reliability, and performance.

Implementation & Development

• Lead end-to-end implementation of Adobe Campaign Classic solutions.

• Build and optimize workflows, schemas, delivery templates, and personalization.

• Develop custom JavaScript and SQL logic for advanced campaign requirements.

• Integrate ACC with CRM, CDP, and other enterprise systems.

Integration & Data Management

• Architect integrations with:

• CRM system

• Data wareh outlook.office365.com

• APIs and third-party marketing platforms

Design customer data models and data governance strategies.

• Optimize campaign data processing and performance.

Stakeholder Collaboration

• Work closely with marketing teams to translate business requirements into technical solutions.

• Provide architectural guidance to developers and campaign managers.

• Conduct solution reviews and ensure best practices.

Performance & Governance

• Optimize campaign workflows and delivery pertormance.

• Implement monitoring, logging, and troubleshooting processes.

• Ensure compliance with data privacy and security standards.

Required Skills & Experience

• 12+ years experience in marketing technology or marketing automation.

• 8+ years hands-on experience with Adobe Campaign Classic.

• Strong expertise in:

• Campaign workflows

• Data schema and data model design

• Delivery management

• Personalization

• Experience with:

• SQL

• JavaScript

• REST/SOAP APIs

• Email deliverability concepts

• Experience integrating Adobe