Manage display, video, mobile, programmatic RTB, social media, search, native and marketplace online advertising campaigns for AnyMind regional strategic clients.
Daily management and optimization of each account's campaigns to ensure success metrics are achieved. As well as, identify potential issues and communicate recommendations for improvement.
Suggest campaign media plans and tactics develop and see-through solutions based on client success metrics, KPIs, or desired campaign results.
Perform excellent data analysis and optimize the delivery of running campaigns.
Create weekly reports, ad hoc reports, and final reports with audience insights, performance insights, and brand insights that are meaningful for clients.
Work closely with multiple Sales, Creatives, and Engineering teams across regions to resolve issues, pacing deficiencies, and client concerns.
Leverage new knowledge and technology to improve productivity of the entire team, provide new solutions, and share know-how
Manage partners (Google and/or Meta etc.)
Requirements:
More than 2 years of experience as a account strategist, trader or ad operation, preferably in digital marketing agencies or ad tech companies
Experience in managing regional online advertising campaigns in Google Ads, Facebook, DV360, Xandr (AppNexus), TikTok, LinkedIn and other platforms for clients and perform complicated campaign analysis
Good knowledge across ad platforms, DSPs, SSPs, ad networks and ad exchanges
Expert skills on search, display, social, video advertising tools, programmatic platforms, ad trafficking and online advertising technologies.
Demonstrate ability to manage complex client projects/campaigns, including the ability to provide coordination and direction to team members.
Extremely detail oriented, organized, and accountable.
Solutions oriented, focused on solving the problem with innovative and responsive recommendations.
Experience in Analytics & Measurement Tools (Google Analytics, GTM, Campaign Manager) would be an added advantage
Highly collaborative mindset with the ability to work closely with multiple teams across the region to identify opportunities, resolve issues and assuage client concerns
