Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio of Identity (Acxiom RealID), Commerce (Flywheel), and Intelligence (Q) assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com.
Scope of role:
This division is at the very heart of the business and critical to its market perception and business health. This community is therefore tasked with creating a recognized market-leading position in communications planning, strategic approach, implementational & executional management and client servicing.As the deputy to the Business Director on your set of accounts, the Account Director plays an important role in attaining this ambition.
Reporting Structure:
- You report directly to the Business Director
- You are expected to manage your team as well as any specialist services that are being deployed in your business.
The role encompasses:
- Effective ownership of the relationships with senior clients and other agencies
- The creation of communications plans that build from the core insight developed with the strategist assigned to each individual client
- The day to day project management of media solutions
- Ensuring effective and efficient implementation (planning and buying) through the relevant internal or external specialists
- Effective management of all specialist divisions on your business
- Business poise and earns confidence of external and internal stakeholders.
Key Responsibilities:
1. Client relationship management
- Day to day account management leadership of assigned accounts
- Be regarded as the Account Director for all of the client's media communication requirements
- Ultimate responsibility for all product that goes to your client
2. Strategic media development
- Involvement in development of insights & creative communications solutions
- Contribution to and help leadership of planning workshops & ideas generation session
3. Management of the implementational process
- Lead the implementational planning process
- Day to day management of all delivery partners to ensure brief is delivered / bought to plan, within appropriate criteria (budget, target).
- Motivate Account Managers to create innovative and accurate plans based on agreed strategic direction.
- Upkeep, and timely delivery of all relevant reporting systems and templates (include media plans, contact reports, status reports).
- Management of post campaign reporting that quantifies the value of the media strategy.
- Supervision of the collation of competitive data in agreed formats required.
4. Drive Profitability and Productivity
- Maximize productivity by effectively managing workload and client expectations
- Identify and introduce appropriate solutions and other services
5. Managing your team and the specialist relationships
- Internal
- Managing your direct reports, Account Managers and clear and accurate briefing of them.
- Integration of trading community
- Manage direct reports career paths and development
- External
- Build effective working relationships with other agency personnel
6. Protecting our high standards
- Ensure that any work that leaves the agency is of the highest standard
- Be part of producing ideas that inspire, motivate, engage and create commercial action
- Be part of producing award winning work
- Always challenge mediocrity (if you don't know what this means, ask your CEO)
7. Integration
- Think like a solutions provider
- Ensure you encourage the use of other agency services
Required Skills:
- Tertiary qualified, 8 years of industry experience strong media planning & buying experience
- Familiarity with the media landscape,
- Preferably local market experience would be advantageous
- Good understanding of media fundamentals and strategic planning capabilities
- Strong client facing communication & presentation skills
Personal Attributes:
- Passionate, with strong opinions about communications
- An instinctive desire to exceed expectations (clients and management) and deliver
cutting-edge strategies
- Ability to build strong relations with colleagues, clients, network partners and external agencies
- Can demonstrate good organizational skills and attention to detail
- Can multitask and change priorities rapidly and is effective under pressure.
