Description
What Were Looking For:
We are seeking a results-driven ABM & Campaigns Manager to lead the strategy, execution, and optimization of account-based marketing programs targeting our Global 100 accounts in APAC. You will partner closely with sales, regional field marketing, customer success, and product marketing to drive pipeline, accelerate deal velocity, and expand revenue within strategic accounts.
This is a high-impact role that requires strategic thinking, campaign creativity, and operational excellence. A key component of success in this role is close collaboration with in-country field marketing teams across APACespecially in executing events and ensuring cohesive, timely customer communications. Youll also need to be comfortable working directly with senior executives, often under pressure, with the ability to clearly communicate and defend your ideas in high-stakes environments.
What Youll Do:
- ABM Strategy & Ownership:Design and execute full-funnel, account-based marketing strategies for high-value Global 100 accounts across APAC, including 1:1, 1:few, and 1:many approaches.
- Campaign Execution: Lead the end-to-end development and execution of integrated campaigns leveraging digital, email, content, field events, direct mail, and paid media channels.
- Field Marketing Partnership: Collaborate closely with in-country field marketing managers across APAC to plan and execute regional programs and eventsensuring alignment on messaging, audience targeting, and customer-facing comms.
- Pipeline Accountability: Own and report on marketing-sourced and marketing-influenced pipeline and revenue targets. Partner with Sales to align on KPIs, SLAs, and account-level strategies.
- Sales Collaboration: Work hand-in-hand with APAC field teams to build joint GTM plays, personalize outreach, and develop campaign toolkits and account-level plays.
- Insights & Optimization: Leverage data (intent signals, firmographics, platform analytics) to identify high-impact opportunities, continuously refine campaigns, and demonstrate ROI.
- Content Personalization: Work with product and content marketing to develop executive-ready messaging, landing pages, and sales enablement tools tailored for account personas.
- Executive-Level Influence: Present campaign strategies and performance insights to senior leadership and collaborate with executives across Sales, Marketing, and Product functions.
What Youll Bring
- 5+ years in B2B marketing, with at least 2 years in an ABM or campaign-focused role, ideally within a SaaS or enterprise technology environment.
- Proven experience planning and executing ABM programs with measurable pipeline impact.
- Hands-on experience with ABM platforms (e.g., 6sense, Demandbase), marketing automation tools (e.g., Marketo), and CRM (e.g., Salesforce).
- Strong understanding of the APAC market and enterprise buying processes.
- Proven ability to work cross-functionally with in-country field marketing teams on regionally relevant events and customer communications.
- Exceptional storytelling and communication skillsyou know how to turn complex products into crisp, compelling narratives that drive engagement, with the ability to verbally communicate and sell through your ideas to executives.
- Comfortable working with senior stakeholders under pressure, with a high level of composure, clarity, and confidence.
- Strong collaboration, project management, and interpersonal skills.
- Data-driven mindset with a passion for experimentation and continuous improvement.
- Comfortable working in a high-growth, fast-paced environment.
- Proficiency in Mandarin will be a plus, to be able to communicate with the clients based in the China market.
- Experience marketing to C-suite and VP-level personas within Global 100 organizations is a plus.
- Familiarity with regional nuances across key APAC markets (e.g., Japan, ANZ, Southeast Asia, India) is a plus.
What We Offer:
- Enjoy flexible paid time off for enhanced work-life balance.
- Comprehensive health insurance tailored for you, complete with an annual health check.
- Special discount on selected restaurants/shops through our food delivery partner.
- Employee assistance programs covering mental health, legal, financial, wellness, and behaviour areas to ensure your overall well-being.
- Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
- Energetic work environment with a hybrid work style, providing the balance you need.
- Benefit from our family leave program, which grows with your tenure at Meltwater.
- Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
Where You&aposll Work:
60 Anson Road / Mapletree Anson
Our Story
At Meltwater, we believe that when you have the right people in the right environment, great things happen.
Our best-in-class technology empowers our 27,000 customers around
the world to make better business decisions through data. But we cant do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.
Our award-winning global culture drives everything we do and creates
an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each others successes along
the way.
We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.
Were proud of our diverse team of 2,200+ employees in 50 locations across
25 countries around the world. No matter where you are, youll work with people who care about your success and get the support you need to unlock new heights in your career.
We are Meltwater. Inspired by innovation, powered by people.
Equal Employment Opportunity Statement
Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.
All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.
Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.
