Marketing Manager

WHO WE ARE

Arches is Asia's premier expert network, connecting leading consulting, investment firms and Fortune 500 companies with the expertise they need to make informed decisions. We currently have offices in Tokyo, Shanghai, Hong Kong, Singapore, and Ho Chi Minh.

Since 2019, we've grown to 250+ professionals across Asia (and aiming to double our operation in 2025), secured $6M in funding, and built a network of 158,000+ experts serving the world's most prestigious firms.

Learn more about us: Arches on LinkedIn

INDUSTRY OVERVIEW

The Expert Network Services (ENS) industry connects our clients (consulting and investment firms) with specialized insights from top experts. With a strong focus on the Asia-Pacific region, our team is fluent in the languages across the area and has unmatched recruitment capabilities to find experts from any industry or niche.

ROLE OVERVIEW

We are looking for an experienced and ambitious Marketing Manager to build inbound marketing at Arches across China, Korea, Japan, and the USA . As the first dedicated inbound leader for the region, you will drive strategy, execution, and team management to strengthen how corporate strategy, M&A, and innovation teams discover and engage with Arches.

RESPONSIBILITIES

Inbound Strategy & Growth

• Lead and execute Arches inbound marketing strategy across China, Korea, Japan, and later the US market.
• Build scalable acquisition channels through SEO, webinars, newsletters, and LinkedIn content.
• Drive brand visibility and engagement among corporate strategy, M&A, and innovation teams.

Content & Brand Development

• Audit existing content and define editorial direction across multiple markets and languages.
• Build and manage a high-quality content engine tailored to B2B decision makers.
• Activate the LinkedIn company page and support senior leaders in developing personal branding content.

Team & Stakeholder Management

• Lead the APAC marketing function, including internal contributors, freelancers, and external agencies.
• Partner closely with sales teams on enablement materials, deal-stage content, and market feedback.
• Manage the marketing budget, tools ecosystem, and performance tracking across campaigns and channels.

Operational Excellence

• Own and optimize the marketing stack, including CMS, SEO tools, email platforms, analytics, and attribution systems.
• Track campaign and SEO performance, continuously refining strategies based on data and market insights.

QUALIFICATIONS

Required Experience

• 6+ years of B2B marketing experience in consulting, research, SaaS, or professional services.
• Strong inbound marketing experience across SEO, content, webinars, LinkedIn, and email marketing.
• Proven ability to lead and execute regional marketing strategies.
• Strong communication and stakeholder management skills.

Preferred Qualifications

• Experience across APAC markets, especially China, Korea, or Japan.
• Familiarity with HubSpot, GA4, SEO, and marketing automation tools.
• Experience managing agencies, freelancers, or regional teams.
• Comfortable working in fast-paced, high-growth environments.

PERKS AND BENEFITS

Salary & Allowances

• Compensation & Benefits: Competitive Base Salary with salary reviews.
• 13th-month salary.
• Paid Leave – 14 days of annual leave, plus enhanced paid leave for special life milestones and financial support from Arches.
• Self-learning budget.
• Relocation support for expatriate candidates, including accommodation, flights, and visa assistance.

Growth & Development

• Rapid career progression in a fast-growing international startup.
• Exposure to global markets (SEA, Hong Kong, China, EU/US).
• Opportunity to build and lead regional marketing initiatives and teams.

Culture & Environment

• Enjoy a vibrant work environment with team activities, quarterly dinners, company trips, social gatherings, and office snacks and drinks. Support for employee well-being also includes sports clubs (badminton, golf, football, etc.).
• Flexible Work Arrangements.

Arches is more than a company—it's a movement to democratize expertise. We're building a future where knowledge is accessible to all, and you can be a driving force in this transformation. Join our team of passionate professionals, backed by visionary investors, and make your mark on the global stage!