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- Product Manager, YSL

3-5 Years
  • Posted 2 days ago
  • Be among the first 10 applicants

Job Description

Key Job Accountabilities

Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.

  • Collect and analyze consumer and market insights and competition strategies to make recommendations to management
  • Implement new launches, maintain growth in pillar products and animate core catalogue
  • Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
  • Adapt communication material (imagery, digital, point of sale)
  • Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
  • Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
  • Manage A&P budget and ensure sales forecast accuracy
  • Effectively prepare clear messages for senior management

Key Skills

Market & Consumer Insight

  • Identifies market drivers
  • Translates trends and consumer knowledge into meaningful insights

Brand Development

  • Thinks brand strategy
  • Imagines disruptive products & services
  • Develops integrated campaigns that work
  • Integrates retail & shopper expertise

Activation Excellence

  • Delivers excellence with agility and rigor
  • Integrates sustainable, business consciousness

Collaborative Leadership

  • Creates collaboration for bigger success
  • Shares & leverages best practices

Requirements

  • University graduated or above, preferable in Business, Marketing or related discipline
  • Minimum 3 years of relevant marketing experience
  • Good knowledge of beauty products/categories
  • Experienced in research and market data analysis
  • Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers is a plus
  • Fluency of Mandarin reading and communication is essential for communication with Chinese counterpart and vendors

More Info

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About Company

Job ID: 151427439

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