In this B2B marketing role, you'll plan and run campaigns to generate leads for the sales team. You'll track which campaigns bring in enquiries, investigate promising markets and build reports that help sales engineers decide where to focus.

Key responsibilities

Plan and run lead-generation campaigns. Review the results, investigate what influenced performance and use your findings to improve the next campaign.
Research sales opportunities in sectors such as semiconductors, robotics, biomedical technology and electric vehicles, as well as at research institutions.
Organise sales and customer data from SAP and internal systems. Build and maintain Excel reports and Power BI dashboards that help the sales team identify opportunities and set priorities.
Keep customer records accurate in the CRM system and identify ways to expand the database with relevant business contacts.
Clarify customers needs when an enquiry provides limited information and connect each customer with the appropriate sales engineer.
Coordinate the daily work of sales administration staff, set priorities and follow up on agreed actions.

Requirements

A bachelor's degree or higher.
At least four years of experience in marketing or in a technical or sales role within the engineering field.
Proficiency in Microsoft Excel for organising data, analysing results and preparing reports.
Ability to combine data analysis with feedback from customers and colleagues to explain results and recommend action.
Ability to guide colleagues, communicate priorities clearly and work with customers, sales engineers and the headquarters team in Japan.

Preferred skills

Experience building dashboards in Power BI or Tableau is an advantage. Familiarity with Microsoft Power Automate is also useful.

Choek Wei Qi Joel | R1877109
Recruit Lync Pte Ltd | 22C1000

Marketing Supervisor/ Senior Executive