December - 1 Year (possibility of conversion)

Up to $11,000
Raffles Place
9am - 6pm (Mon - Fri)

Responsibilities

Customer journey design and strategy (primary focus)

. Design customer journey frameworks across the awareness, consideration, conversion, and loyalty stages for flagship events

Development programs

. Develop next best action and next best content strategies that personalize customer experiences at scale

. Create customer-centric marketing strategies that match business objectives to customer needs at each funnel stage

. Define journey progression metrics and success criteria with the CX analytics team

. Build journey frameworks that can be reused and scaled across programs

Cross-functional leadership and collaboration

. Work with Journey Architects to confirm technical feasibility and successful AEP implementation

. Work closely with the Technical Architecture & Analytics (TAA) and Analytics teams on data requirements and measurement frameworks

. Coordinate campaign execution with the Channel Teams (Email, Paid Media, Search, Social Media, Site Merchandising) and Marketing Platform Operations (MPO)

. Present journey strategies, frameworks, and results to stakeholders

Strategic planning and optimization

. Develop a shared foundations approach that makes customer journeys more efficient and consistent

. Analyze journey performance and find optimization opportunities

. Stay current on industry best practices in customer experience, personalization, and journey orchestration

. Help shape IDC's customer-centric marketing approach

Requirements

Degree in any discipline with min 6 years of Digital Marketing experience in a Technology / Cloud Industry
Strong in Data analytics, is Data Driven, able to support recommendation with relevant data
Able to read data and dashboard, and write reports with the analysis / research findings
Familiar with tools like Figma and Channel Activation and able to justify your channel recommendations with relevant data
Familiar with AEP platforms or well verse in Customer Experience related tools

Jessica Nguyen Huynh Thanh Truc

CEI Reg. R23113787

EA License No. 99C4599

We regret that only shortlisted candidates will be notified.

Digital Marketing Strategist, Events (Functional Marketing) NJN