Seller Acquisition

Lead the acquisition strategy for new sellers, defining target segments and sourcing channels to build a healthy pipeline of high-potential sellers
Independently plan and execute acquisition strategies for new seller cohorts, leveraging a range of outreach channels (on/offline events, etc.)
Leverage an existing network of top sellers on Japan e-commerce platforms, in categories including hobbies & collections, beauty, fashion, and sports & outdoor, to onboard high-potential sellers
Advise sellers on the right category, brand, and product mix and on pricing strategies, based on market and competitive insights

Incubation & Growth

Own the end-to-end incubation process for high-potential new sellers, including education on Shopee's systems and operational flows
Drive traffic and order conversion through targeted initiatives, and plan and execute onsite and offsite marketing programs
Lead campaign planning and channel optimization, using data-driven analysis to set growth strategies and priorities
Monitor seller performance, identify risks and opportunities early, and optimize for sustainable growth

General Training & Onboarding

Design and execute scalable education programs that accelerate onboarding and reduce sellers dependency on account managers
Continuously improve educational content, including seller guides, SOPs, best practices, webinars, training decks, FAQs, and support documentation

Requirements

5+ years in e-commerce, marketplace operations, or seller/account management
Proven track record in seller acquisition, onboarding, or merchant growth with measurable impact
Strong analytical skills turns data into actionable growth strategies
Experience designing and delivering training programs or educational content at scale
Strong communication and stakeholder management with sellers and cross-functional teams
Works independently, manages multiple priorities, and drives projects end-to-end

Preferred

Owns an existing network of top sellers on Japan e-commerce platforms (e.g. hobbies & collections, beauty, fashion, sports & outdoor)
Can independently plan and execute acquisition strategies for new seller cohorts across multiple outreach channels
Proficiency in English and Japanese
Government relations experience is a plus

Strategic Seller Acquisition & Onboarding, Cross Border eCommerce