About the role

At CHANEL, Fashion comes to life in every boutique, every window, every silhouette and every client encounter. Visual Merchandising translates the creative energy of each collection into distinctive retail experiences, elevating the image of the House while connecting product stories with clients.

As Visual Merchandising Senior Manager, Fashion SEAA, you will work closely with Global Visual Merchandising, Image teams and Market partners to set the regional VM direction, balancing Global creative intent with regional coherence, local relevance, client experience and operational feasibility.

Reporting to Head of Orchestration, Fashion SEAA, you will lead the regional direction and connect the wider VM community across markets, strengthening creative expression, execution standards and capabilities. Through close collaboration with Fashion partners, you will equip and support market teams to bring each collection to life, preserving their ownership of local planning and delivery.

Mission

Bring the creative vision of Fashion to life across the collection lifecycle

Translate collection creative direction into regional VM priorities and standards for windows, presentation, styling and storytelling that elevate desirability and the boutique client journey, enabling local adaptation and fresh approaches true to the codes of the House.
Lead regional VM input from buying and collection discovery through launch, animation and learning, connecting creative choices with client insights, product priorities and business performance while supporting assortment coherence and boutique identity.

Align market planning with the Fashion calendar and equip VM leaders to share collection stories and styling principles with boutique teams.

Review outcomes and consolidate market insights for Global teams, focusing direct support on strategic boutiques, significant Image risks and priority Fashion moments.

Drive operational excellence and cross-functional collaboration

Establish regional VM governance, quality standards and decision-making frameworks, equipping markets with guidance, tools and specialist support.

Partner with Retail, Product Merchandising, Events, Learning, Store Planning, Architecture and Image to align VM with collection priorities, business needs and cross-functional initiatives, bringing an Image and client experience perspective to Fashion SEAA.

Provide senior creative guidance for strategic openings, renovations, events and special Fashion projects.

Advance more responsible practices through re-use, recycling, improved material choices and efficient production and transportation.

Lead and energise the SEAA VM community

Lead the regional VM team with clear priorities and standards, preserving market ownership of local planning and delivery.

Build a connected VM community through creative exchange, peer learning and shared expertise and resources.

Foster a culture of curiosity, collaboration, continuous learning and generous transmission of expertise.

Represent SEAA priorities and perspectives with Global VM partners.

Build capabilities and a strong talent pipeline

Define future VM capabilities with Global and market partners, supported by regional learning frameworks.

Coach market VM leaders and create development opportunities through projects, exchanges and boutique initiatives.

Partner with markets, HR and Learning to identify emerging talent and support succession and mobility.

What you will bring

Proven track record: Typically 12+ years visual merchandising experience in luxury Fashion, with significant regional or multi-market exposure.

Creative and commercial expertise: Strong presentation, styling and brand Image expertise, connecting boutique experience with client insights, product priorities and business performance.

Leadership and people development: Ability to inspire diverse teams with cultural sensitivity, influence beyond reporting lines and develop talent through coaching, capability building and succession planning.

Operational expertise: Knowledge of VM production, installations, suppliers and budget governance, with experience supporting boutique openings, renovations, launches, events and client activations.

You are energised by

Bringing the creativity and energy of Fashion to life in boutiques, creating distinctive and emotionally engaging client experiences.

Developing people and building communities of expertise, continuously elevating standards.

Connecting creative vision, local relevance and business performance, moving confidently between creative dialogue, regional direction and operational realities.

Senior Visual Merchandising Manager, Fashion SEAA