Role overview:
The Senior Executive, Marketing & Business Development drives market development, product positioning and commercial growth across Singapore and regional markets. The role supports go-to-market strategies, product launches, strategic partnerships and ecosystem development to create new business opportunities and strengthen the company's market presence.

Key responsibilities:

Develop and execute go-to-market plans for new products, solutions and target markets.
Build and grow an ecosystem of customers, technology partners, channel partners and strategic partners.
Identify new business opportunities, market segments and regional growth opportunities.
Drive product positioning, value propositions and marketing strategies.
Lead digital marketing, social media strategy, campaigns and corporate branding to strengthen market visibility.
Develop strategic marketing content, including product brochures, solution materials, presentations and thought-leadership content.
Analyse business performance, pipeline trends, market intelligence and customer insights to support management decisions.
Drive effective use of CRM tools for business pipeline visibility, customer engagement and business opportunity management.
Support key customer engagements, strategic accounts and business development initiatives.
Develop regionalpartnerships and collaborate with overseas offices on market expansion.
Plan and driveproduct launches, exhibitions, industry events and market engagementactivities.
Leverage AI tools and automation for market research, content development, lead generation, customer engagement and marketing insights.
Work closely with various stakeholders to translate business strategy into market opportunities.

Requirements:

Degree in Business, Marketing, Communications or related discipline.
Minimum 5 years of relevant experience in marketing, business development or technology solutions.
Highly resourceful and results-oriented, with strong problem-solving skills and the ability to identify solutions.
Highly resourceful and results-oriented, with strong problem-solving skills and the ability to identify creative solutions to meet business objectives.
Strong commercial awareness, preferably in B2B or technology markets.
Proficient in CRM platforms, business pipeline and opportunity management.
Proficient in AIand digital tools for market intelligence, content development and productivity.
Good understanding of digital marketing, social media, branding and go-to-market strategies.
Strong communication, presentation, analytical and stakeholder management skills.
Self-driven, commercially minded and able to work across different teams and regional markets.
Able to travel occasionally based on business requirements.

Senior Marketing & Business Development Executive