The SANS Institute – Who are we and what do we do

As the most trusted source for cyber security training and certification, SANS Institute has earned a reputation for excellence and a trusted partner position with the world's leading organisations. Established in 1989, SANS Institute's standing as the preeminent provider of cyber security skills has seen our operations grow across the globe, with intensive, hands-on training courses delivered online and in-person in more than 100 cities in North America, Europe and the Middle East, and across the APAC region. In Southeast Asia and North Asia, it is our ongoing mission to empower cyber security professionals with the practical skills and knowledge they need to make our online world a safer place.

Come and contribute to our growth story.

Job Purpose:

We are seeking a Marketing Manager to work with the local SANS team.

The Field Marketing Manager will have primary responsibility for contextualizing and executing SANS global marketing initiatives and programs within the Southeast Asia and North Asia (SEANA) region. The role works closely with the regional Sales teams and wider SANS APAC Marketing team to execute marketing strategies, campaigns and lead generation activities for the region, promote our mission, build awareness of SANS programs and grow our regional business. Each day will be different with a range of responsibilities that come with working for a global company.

As the Marketing Manager you are a motivated professional with some proven experience of delivering direct and digital marketing campaigns. Combining developing analytical skills, a working understanding of marketing automation and CRM systems, with a commitment to creative marketing. The ideal candidate for this role will be a strong communicator who thrives under pressure, with good written copy and verbal communication skills, all of which will be expected in this progressive role.

This exciting opportunity will suit a marketing professional with around 5-8 years experience working within a B2B and/or B2C target audience seeking to gain further experience within the cyber security and international events industry.

Main duties and responsibilities:

Collaborate with the global marketing team to contextualize and roll out SANS global marketing initiatives within the SEANA region using multi-channel marketing campaigns to drive awareness and lead generation.
Use data to make real-time adjustments and proactively identify trends and opportunities and optimize based on activity results, campaign effectiveness and ROI.
Create, test and monitor regional content on www.SANS.org to support marketing promotions, increase awareness of our APAC events and increase the size of our SEANA database.
Develop content and collateral for distribution across multiple channels.
Work collaboratively with the APAC Marketing team to ensure consistency and best practices across the regions.
Plan, coordinate and support marketing-led events, workshops, webinars and client events within the SEANA region, both online and onsite in collaboration with the SEANA regional director.
Create targeted and effective demand generation email campaigns to our audience in collaboration with regional Sales teams and local partners.
Work closely together with community partners to build SANS thought leadership position in the region.
Create sales enablement materials in partnership with SANS Sales and Marketing teams, including presentation decks, sales flyers, and other communication materials.
Act as the day-to-day point of contact for SEANA sales team on marketing execution.

You are the ideal candidate for this role if you have:

A current and permanent right to work in Singapore
A passion for excellence in contemporary written communication, characterized by attention to detail, a talent for persuasive and engaging copy, strong command of the written language and genuine pride in the work you produce.
Around 5-8 years of relevant experience in a generalist marketing role, executing cross-functional demand and lead generation programs.
Experience with running physical events such as tradeshows and roundtables will be a bonus.
Familiarity with tools such as Salesforce Marketing Cloud, Tableau, Salesforce.
Experience in utilizing AI tools and platforms.
The discipline and motivation to work independently, prioritise tasks and meet deadlines; while also understanding the importance of your role to overall team performance and demonstrating a willingness to collaborate and work cohesively with your teammates and internal stakeholders.
A background and/or interest in Cyber Security, EdTech and/or Professional Training.
The demonstrated capacity to work simultaneously and effectively on multiple projects while maintaining the quality and effectiveness of deliverables.
The courage to try new tactics and techniques to achieve team and role objectives.

Why work for us

Work with one of the most reputable companies in the Cyber Security Industry – Be part of a company known for its expertise and reputation in the industry.
Work From Home & Flexible Work Options – Enjoy the convenience of working from home with flexible hours to support work-life balance.
Comprehensive Health Coverage& Wellbeing Support – Receive quality healthcare coverage plus additional members perks, along with access to an Employee Assistance Program (EAP) for confidential support if needed.
Financial Security & Protection – Benefit from group life insurance and group income protection, offering peace of mind for you and your family.
Small Team, Big Impact – Small (but great) team, so your contributions will make a difference!
Opportunities for International Travel – Depending on your role and projects, travel globally for work and networking experiences.
Continuous Learning & Growth – The opportunity to receive SANS training for yourself.

Field Marketing Manager SEANA