Job Description

To drive profitable business growth by managing existing strategic Quick Service Restaurant (QSR) accounts, acquiring new QSR customers, and developing container-load trading business across a broad range of food products. The role focuses on expanding customer relationships, identifying new business opportunities, and delivering sustainable sales and gross profit growth.

Key Responsibilities

1. Strategic QSR Account Management

Manage and grow existing strategic QSR accounts, strengthening relationships with key decision-makers.

Identify, approach, and acquire new QSR customers, restaurant chains, franchise operators, and foodservice groups.
Develop a strong sales pipeline through prospecting, networking, customer visits, and market research.

3. Food Trading & Container-Load Business

Develop container-load trading business across multiple food categories, including frozen, chilled, ambient, dry, and processed foods.
Identify new products, suppliers, manufacturers, importers, distributors, and trading partners.
Evaluate trading opportunities based on market demand, gross profit, logistics costs, and commercial risks.
Build recurring full-container-load (FCL) business and expand the company's customer and supplier network.

Key Performance Indicators (KPIs)

Sales revenue and gross profit achievement.
Growth and retention of strategic QSR accounts.
Acquisition of new QSR customers.
Growth in container-load trading volume and profitability.
Development of new food products, suppliers, and trading customers.
Repeat business, customer satisfaction, and timely payment collection.

Qualifications & Experience

Relevant experience in food trading, food distribution, FMCG, foodservice, or B2B commercial sales.
Proven ability in key account management, new business development, and commercial negotiations.
Knowledge of food sourcing, international trade, container shipments, and import/export procedures is an advantage.
Strong commercial judgement, communication, analytical, and relationship-management skills.

Expected Outcome

Deliver sustainable and profitable growth by strengthening strategic QSR partnerships, acquiring new QSR customers, and expanding container-load food trading business across multiple food categories.

About us

CP Foods Singapore Pte Ltd is a leading player in the food and beverage industry, committed to delivering quality products and exceptional service to our customers. With a strong market presence across Singapore and the wider region, we pride ourselves on our innovation, reliability and customer-centric approach. Our company culture emphasises collaboration, excellence and continuous improvement, providing employees with the opportunity to grow their careers in a dynamic and supportive environment.

What we offer

We are committed to supporting the professional development and wellbeing of our team members. We offer a competitive salary package commensurate with experience, alongside benefits including healthcare coverage, and opportunities for career advancement. We foster a collaborative workplace culture that values initiative and rewards success. This role offers the potential for significant career growth within a rapidly expanding business,

Apply now

If you are an ambitious commercial professional seeking a challenging new opportunity with CP Foods Singapore Pte Ltd, we would welcome your application. Please submit your CV, a cover letter outlining your relevant experience, and any supporting materials that demonstrate your suitability for this role.

Commercial Manager