Job Location:Hong Kong/Singapore

About Luckin Coffee

Luckin Coffee (OTC: LKNCY) is a leading technology-driven coffee company founded in China in 2017. As a U.S. publicly traded company, Luckin Coffee files regular reports with the U.S. Securities and Exchange Commission (SEC) and is traded on the OTC Market under the ticker LKNCY.

With technology at the core of its business, Luckin integrates digital capabilities across customer engagement, store operations, supply chain, and business management. As of 2026, Luckin has built a global store network of more than 35,000 stores, with an expanding presence across international markets including Singapore, Malaysia, and the United States.

As Luckin continues its global expansion, we are building strong local operational capabilities and franchise management systems to support sustainable growth across different markets.

Role Overview

Own and drive marketing performance for franchised markets across Southeast Asia. This role acts as the key bridge between HQ and franchise partners, translating brand strategy into high-impact local execution while delivering measurable business results.

Key Responsibilities

1. Market Ownership & Performance

Own end-to-end marketing performance for assigned markets, including sales and product contribution
Lead weekly and monthly business reviews with franchisees to track performance and drive action plans
Identify growth opportunities and gaps, and proactively drive initiatives to improve results

2. Marketing Strategy & Execution

Develop and execute localized marketing strategies to drive customer acquisition, retention, and sales growth
Lead end-to-end execution of campaigns across digital, social, PR, and in-store channels
Drive successful new product launches, promotions, and seasonal campaigns with clear performance tracking
Ensure consistent and compelling delivery of brand messaging across all customer touchpoints

3. Brand Strategy & Compliance

Ensure adherence to brand guidelines across all markets and customer touchpoints
Adapt global strategies to local market needs while maintaining brand consistency
Audit franchisee marketing execution and provide clear, actionable feedback

4. Franchisee Management & Stakeholder Alignment

Act as the primary marketing partner to franchisees, providing both strategic guidance and hands-on support
Influence and challenge franchise partners to adopt best practices and improve performance
Drive alignment across HQ, franchisees, and cross-functional teams (e.g. Operations, Product)

5. Digital & Growth Marketing

Drive app-led marketing initiatives, including campaign setup, CRM, and lifecycle marketing
Partner with HQ teams to improve marketing funnels

6. Performance Tracking & Reporting

Track and analyze key marketing KPIs
Conduct post-campaign evaluations and translate insights into clear action plans
Build structured reporting to improve visibility and decision-making across markets

Qualifications

Industry background: preferably F&B, FMCG, or e-commerce
Years of experience: 3+ years of relevant experience
Prior experience in franchising or managing regional markets is a plus
Strong ownership mindset with the ability to operate independently
Comfortable navigating ambiguity and influencing across teams
Commercially driven, with strong data analysis capabilities
Strong grounding in marketing, with experience in campaign execution or product launches
Strong communication and stakeholder management skills, with the ability to drive alignment and execution

What We Offer

Market-competitive package
Learning & leadership opportunities through hands-on experience and on-the-job training
Career development through cross-functional exposure, short-term assignments, and international experiences
Coffee & product benefits, including coffee vouchers and selected Luckin Coffee products
Team building & cultural activities to foster collaboration and a strong sense of belonging

More information pls visit: https://luckincoffee.com

Marketing Business Partner Manager