Overview

Our client is seeking an experienced APAC Regional Marketing Director to lead B2B marketing strategy and execution across Asia-Pacific for a global enterprise software company.

The role will focus on driving demand generation, increasing brand awareness, and generating qualified sales pipeline. Working closely with regional sales leadership and global marketing teams, the successful candidate will develop and execute regional marketing programmes that support revenue growth across diverse APAC markets, with a focus on the China market.

Responsibilities:

Develop and execute regional marketing strategies aligned with global objectives and APAC revenue targets.
Drive demand generation and pipeline growth through integrated campaigns, digital marketing, content, and events.
Partner with regional sales teams to develop account-based marketing initiatives and support strategic accounts.
Lead field marketing activities, including industry events, executive roundtables, webinars, and partner programmes.
Adapt global messaging and campaigns to local markets, strengthening brand positioning and market awareness.
Manage regional marketing budgets, measure campaign performance, and optimise activities based on pipeline contribution and ROI.
Collaborate with global marketing teams and regional stakeholders to ensure alignment and share best practices.

Requirements:

Significant B2B marketing experience within enterprise software, SaaS, or technology.
Proven experience leading regional marketing strategy and execution across multiple APAC markets.
Strong track record in lead generation, demand generation, pipeline development, and revenue-focused marketing.
Experience working closely with enterprise sales teams on go-to-market strategy and account-based marketing.
Demonstrated ability to manage marketing budgets, analyse campaign performance, and measure ROI.
Strong stakeholder management and communication skills in a global, matrixed organisation.
Experience marketing technically complex solutions to enterprise customers is highly desirable.
Fluency in Mandarin and English.