Responsibilities
About the Team
TikTok's Product Solutions & Operations (PSO) team aims to drive ad product growth by leading product strategy and go-to-market plans, as well as reflecting key market insights and product feedback to global product teams to improve TikTok's suite of ad products. A truly collaborative team, PSO works closely with Marketing Science, Solutions Engineering, Global Business Marketing and many more teams. Our team is agile and curious, and the place to be for problem-solvers and strategic thinkers who are not afraid to get their hands dirty. This role will cover SEA Apps, Gaming and regional Pangle.

Responsibilities
- Develop strategies for TikTok lead-generation advertising products, define business priorities, and formulate key operational strategies.
- Work closely with key vertical clients in Travel/Auto/Fintech, etc. to understand the business models, campaign objectives, performance measurement approaches, and marketing pain points of key market clients, and provide corresponding product solutions.
- Conduct market research, product feedback analysis, and competitive media research, while collaborating with product teams to drive product optimization.
- Partner with sales, product, and client operations teams to advance product GTM and market education, in order to support revenue target achievement.
- Based on business and product goals, build scalable mechanisms for advertising and operations methodology, metric system development, and business analysis and monitoring.

Qualifications
Minimum Qualifications
- 5+ years of experience in lead-generation performance advertising; North America market experience is preferred.
- Hands-on experience in lead-gen ads operation and measurement, as well as familiarity with mainstream overseas CRM, measurement, and attribution platforms.
- Strong data sensitivity and logical thinking, with the ability to independently analyze business and product opportunities.
- Strong cross-functional collaboration and project management skills, with the ability to communicate effectively and demonstrate leadership when working with product, engineering, sales, and clients.

Preferred Qualifications
- Be open-minded and inclusive toward different cultures, show mutual respect, and communicate smoothly with teams across the globe while learning from and inspiring one another.
- Have strong self-motivation and curiosity, be passionate about the work, willing to think proactively, explore actively, and share experience openly.
- Be results-driven, boundaryless in collaboration, with strong ownership and a commitment to delivery quality.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Ads Product Strategy & Operations Manager, Leads & Service