Lead the overall content and SEO strategy across digital platforms, including website, blog, social media, and video, ensuring alignment with business objectives and audience needs.
Establish and maintain editorial standards covering tone of voice, brand consistency, accuracy, accessibility, and the appropriate use of AI tools.
Develop content themes, topic structures, and site architecture that improve discoverability and strengthen organic search performance.
Oversee the editorial calendar and content lifecycle-from planning and briefing to production, optimisation, publishing, and multi-channel distribution.
Manage and grow the content team by setting annual plans and KPIs, leading hiring and coaching efforts, and implementing efficient workflows and quality assurance processes.
Collaborate closely with marketing, design/UX, development, and commercial teams to align initiatives, support campaigns, and ensure smooth execution of site updates, migrations, or new launches.
Guide SEO performance by reviewing search trends, directing content refreshes or consolidation, and working with technical teams to prioritise improvements identified through SEO audits.
Monitor performance metrics, oversee reporting dashboards, and lead experimentation across content formats, metadata, and publishing strategies to continuously improve results.
Manage budgets, tools, and external vendors while ensuring compliance with relevant policies such as copyright, approvals, and data privacy.

Proven experience leading SEO and content strategy within a digital marketing, media, or performance-driven environment.
Must have experience in medical-related marketing.
Strong expertise in search-driven content planning, editorial management, and on-page optimisation.
Demonstrated leadership experience managing teams and coordinating cross-functional stakeholders.
Solid understanding of SEO fundamentals, including site structure, internal linking, and collaboration with technical teams on implementation.
Strong analytical and data-driven mindset with experience using performance metrics and experimentation to guide decisions.

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..Only shortlisted candidates would be notified..

MTC Consulting Pte Ltd | 15C7752

EA. Registration No.: R24123733 | Chen Yit Keat

Head of SEO & Content (Marketing Agency / Medical-related)