About The Team

The Regional Affiliate team drives the growth and development of Shopee's affiliate business across markets. We work closely with country and cross-functional teams to identify growth opportunities, solve business problems, and develop data-driven strategies that drive business impact.

Job Description

Partner with regional and country stakeholders to understand business challenges and translate ambiguous business questions into structured analytical problems and hypotheses
Analyse affiliate performance and business drivers to identify trends, diagnose performance gaps, uncover growth opportunities, and generate actionable insights
Translate analytical findings into clear recommendations and strategic action plans, connecting data insights to business impact
Work closely with BI/data teams to conceptualize data requirements, define metrics and measurement frameworks, and develop effective analytical solutions
Independently drive analytical projects from problem definition and data analysis through to stakeholder alignment and implementation follow-up
Present analytical findings, business implications, and recommendations clearly to stakeholders at different levels, including senior management
Support regional strategy development, market reviews, business planning, competitive analysis, and evaluation of new growth opportunities
Develop a strong understanding of affiliate business drivers, including KOL/creator performance, funnel, content, attribution, and cost efficiency, and establish best practices across markets

Requirements

Bachelor's degree in Business, Marketing, Economics, Analytics, or a related field
Minimally 2 years of experience in business/commercial analytics, strategy & growth analytics, consulting, or similar roles
Strong analytical and problem-solving skills, with the ability to structure ambiguous business problems and develop data-driven solutions independently
Comfortable working with data
Strong ability to translate data findings into business insights, actionable recommendations, and clear management presentations
Strong communication and stakeholder management skills, with experience working across different functions, markets, and stakeholder levels
Curious, proactive, detail-oriented, and comfortable working independently in a fast-paced environment
E-commerce, marketplace, digital platform, or affiliate/creator economy experience is a plus

Strategy & Analytics Associate/Senior Associate - Regional Affiliate Marketing