General Manager - Singapore
Full-time | Reports to Regional VP of Asia

About the Role

We are assisting a global leader within the premium consumer sector to seek an experienced General Manager to lead their Singapore business. This is a high-impact leadership role with full P&L accountability and direct oversight of Sales, Marketing, and Trade Marketing functions. The ideal candidate brings deep commercial expertise across both on-trade and off-trade channels, along with a proven track record in distributor and wholesaler management.

Key Responsibilities

Own full P&L responsibility for the market, driving profitable growth across all business units
Directly lead and develop Sales, Marketing, and Trade Marketing teams, ensuring alignment on commercial strategy and execution
Build and execute channel strategies across on-trade (bars, restaurants, hospitality) and off-trade (retail, e-commerce, wholesale) segments
Manage and strengthen relationships with distributor and wholesaler partners, including contract negotiation, performance management, and route-to-market optimization
Translate global brand strategy into locally relevant marketing and trade activation plans
Monitor market trends, competitive dynamics, and consumer insights to inform commercial decision-making
Partner cross-functionally with Finance, Supply Chain, and global category teams to ensure operational excellence
Represent the company with key trade partners, industry stakeholders, and at market events

What We're Looking For

10+ years of progressive commercial leadership experience in FMCG/consumer goods, with prior GM, Country Manager, or senior Sales/Marketing leadership experience
Demonstrated success managing both on-trade and off-trade channels
Strong track record in distributor/wholesaler management, including negotiation and performance optimization
Experience leading integrated Sales, Marketing, and Trade Marketing functions
P&L ownership experience in a matrixed, multinational organization
Strong commercial acumen paired with strategic and analytical thinking
Excellent leadership, stakeholder management, and cross-cultural communication skills
Bachelor's degree required MBA preferred

What We Offer

Competitive compensation and performance-based incentives
Opportunity to lead a high-visibility market within a global organization
Collaborative, growth-oriented culture with strong career development pathways

Salaries in this job posting are for indication purposes only, and should not be used as a reference towards the candidate's final offer. Interested applicants please share your resume with current and expected salary. We apologise in advance that only shortlisted candidates will be contacted.

Posting Personnel:

Grace Lee (R1331930)

Platform&Co Pte. Ltd.

Co. Registration: 201936542N

EA License: 21C0783

General Manager, FMCG