We are seeking an experienced and commercially driven F&B Marketing Manager to lead the strategic marketing, branding, communications, and customer engagement initiatives for our hotel and food & beverage operations.

Key Responsibilities

Develop and execute marketing and communications plans that support business objectives, revenue targets, guest acquisition, and brand growth across hotel and F&B operations in Singapore & overseas.
Lead the planning and execution of integrated marketing campaigns, seasonal promotions, dining experiences, signature events, and business-driving initiatives to increase patronage, spending, and customer retention.
Analyse market trends, competitor activities, consumer insights, and guest behaviour to identify growth opportunities and strengthen market positioning.
Develop strategies to increase brand awareness, customer engagement, database growth, loyalty programme participation, and online visibility.
Oversee digital marketing activities including social media, website management, CRM campaigns, email marketing, online advertising, content development, and marketing automation initiatives.
Utilise customer data, campaign analytics, and business intelligence to develop targeted marketing programmes and improve marketing effectiveness and return on investment.
Build and maintain strong relationships with media partners, influencers, tourism organisations, lifestyle brands, corporate partners, and industry stakeholders to enhance brand exposure and commercial opportunities.
Manage public relations initiatives including media outreach, press releases, publicity campaigns, brand storytelling, crisis communications, and reputation management.
Partner closely with Food & Beverage, Operations, Sales, and Revenue teams to develop marketing programmes that support outlet performance, new menu launches, promotions, and guest experience initiatives.
Identify, negotiate, and manage strategic collaborations and partnerships that generate incremental revenue, increase customer reach, and strengthen brand positioning.
Manage annual marketing budgets, agency relationships, content creators, and external vendors while ensuring effective resource allocation and campaign delivery.
Monitor key performance indicators including revenue contribution, guest capture rates, customer acquisition costs, social media engagement, website traffic, media coverage, and campaign ROI.
Prepare regular performance reports and strategic recommendations for senior management to support business growth and continuous improvement.
Lead and coordinate cross-functional marketing initiatives while fostering innovation, creativity, and commercial excellence within the organisation.

Requirements

Minimum 7 years of relevant experience in marketing, brand management, communications, digital marketing, or commercial marketing roles.
Proven experience in developing and executing strategic marketing plans that drive customer acquisition, brand growth, and revenue performance.
Strong knowledge of digital marketing, CRM, content marketing, social media management, customer engagement, and marketing analytics.
Demonstrated ability to analyse data and translate insights into commercially effective marketing strategies.
Experience managing marketing budgets, agencies, external partners, and multiple stakeholders.
Excellent communication, presentation, project management, and relationship-building skills.
Experience within hospitality, hotels, restaurants, tourism, lifestyle brands, or food & beverage industries.We are seeking an experienced and commercially driven F&B Marketing Manager to lead the strategic marketing, branding, communications, and customer engagement initiatives for our hotel and food & beverage operations.