Our client is a leading global technology company looking for an experienced Product Marketing Manager to drive product marketing strategy, go-to-market initiatives, campaigns, and user engagement across regional and global markets.

This is a contract role, ending on 5 Feb 2027.

Responsibilities

Own product marketing strategy, positioning, value propositions, and messaging for products/features.
Develop and execute go-to-market (GTM) strategies and integrated marketing plans across relevant channels.
Lead medium- to large-scale marketing campaigns, including planning, execution, performance analysis, and optimisation.
Coordinate complex cross-functional roadmaps, aligning stakeholders across regions, functions, and time zones.
Conduct market, competitor, consumer, and industry analysis to identify opportunities and inform product and marketing decisions.
Develop user insights and research to influence product development, user experience, engagement, and marketing strategy.
Develop marketing briefs, content, narratives, and campaign assets while ensuring consistency with product strategy and brand guidelines.
Define and track quantitative and qualitative metrics, evaluate campaign performance, and make data-driven recommendations.
Manage lifecycle marketing initiatives, including user engagement, retention, and churn-prevention activities.

Requirements

At least 6 years of experience in product marketing, lifecycle marketing, or integrated marketing, preferably within a technology/product environment.
Hands-on understanding of CRM, retention, lifecycle marketing, and churn-prevention strategies.
Experience working across regional/global teams and multiple time zones.
Proven experience in product positioning, brand management, messaging, and go-to-market strategy.
Strong campaign management experience, including medium- to large-scale campaigns and performance optimisation.
Strong data analysis and synthesis skills, with the ability to turn market/user insights into actionable strategies.
Strong understanding of consumer behaviour, market trends, and industry dynamics.

Product Marketing Manager (contract role)